The Wharton AI & Analytics Initiative has formed a research partnership with Google, which aims to encourage research and new thinking on how Marketing Mix Models (MMMs) and Multi-Touch Attributions (MTA) tools are used to understand how marketing impacts sales/conversions, despite privacy-related restrictions.…Read More
(Outlet: BusinessBecause) BusinessBecause interviews Eric Bradlow, Vice Dean of AI & Analytics at Wharton, to learn how the Wharton AI & Analytics Initiative is preparing MBA students to meet a rapidly evolving, AI-centric job market.…Read More
On June 7-8, 2024, the Wharton School hosted its 56th Wharton Global Forum in São Paulo, Brazil, and the Wharton AI & Analytics Initiative (WAIAI) took center stage. With more than 400 Wharton alumni in attendance from around the world, Eric Bradlow, Vice Dean of AI & Analytics at Wharton, presented a look at the future of Wharton, AI, and analytics.…Read More
The Wharton School of the University of Pennsylvania today announced a major investment to drastically scale its research and teaching capabilities in the areas of artificial intelligence and data science. Under the umbrella of the new Wharton AI & Analytics Initiative, the interdisciplinary endeavor will encompass curricular enhancements, investments to advance new research, collaboration between industry and academia, and open-source resources to help shape the direction of generative AI.…Read More
As part of the Spring 2024 AI & Analytics Accelerator, Peggy Pranschke from Petco worked with teams of Wharton and Penn students to leverage machine learning and data analytics to help develop novel solutions for supplementing email marketing campaigns for her company. …Read More
Emma Segerman and Naomi Korn have a lot in common. Both are graduating seniors at the University of Pennsylvania – Segerman’s degree is in business analytics with a concentration in legal studies & business ethics, Korn’s is in philosophy, politics, and economics with a minor in statistics. Both women have a knack for numbers, and a deep love for sports. They were both involved with the Wharton Sports Analytics and Business Initiative (WSABI) as undergrads, and they both have jobs lined up in the sports industry waiting for them when they graduate.…Read More
Analytics at Wharton spoke with David Reibstein, Catherine “Cait” Lamberton, Z. John Zhang, and, Martin P. Fritze about their research into the attitudes of consumers towards cryptocurrencies – whose true value is famously difficult to ascertain – and how those attitudes are reflected in the pricing of cryptocurrencies.…Read More
Unpacking what it takes to build and deploy a large language model reveals which players stand to gain the most — and where newer entrants might have the best prospects. Read the latest from the Wharton School’s Kartik Hosanagar and Carnegie Mellon University’s Ramayya Krishnan.…Read More
Hamsa Bastani, Faculty Co-Lead at the Wharton Healthcare Analytics Lab, is co-author of a recent research paper, Rethinking Fairness for Human-AI Collaboration, with Haosen Ge, Data Scientist, Analytics at Wharton and Osbert Bastani, assistant professor in the Department of Computer and Information Science at the University of Pennsylvania.…Read More
(Outlet: Time) Ethan Mollick, Associate Professor at the Wharton School and Academic Director, Wharton Interactive, challenges the apocalyptic focus on AI risks and emphasizes the immediate threats of misinformation, deep fakes, and AI proliferation. He highlights the need for organizations to make informed decisions about AI’s impact on work and learning, emphasizing it requires thoughtful management and integration to avoid potential negative outcomes.…Read More
