Rethinking Analytics – Dealing with the K

Analytics is increasingly becoming the backbone of decision making across functional areas and industries the world over. We believe that this capability, which is often a key differentiator, is set to play a significant role in the new economic order established in the aftermath of the Covid-19 pandemic. The pandemic caused a physical and economic discontinuity in the marketplace, and the disruption presents new and unchartered ways for organizations to leverage analytics. In an increasingly digital world, managing these changes and rebuilding capabilities for the future will be the difference between the winners and losers, especially in the face of a steep K-shaped recovery. This white paper provides a framework for business leaders who are making critical decisions in the near term and long term regarding their analytical capabilities. The future of businesses will be determined by how leaders can leverage analytics to make strategic decisions in the present.