News from AI & Analytics at Wharton
Announcing the Wharton AI & Analytics Initiative Advisory Board
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We are thrilled to announce the formation of the Wharton AI & Analytics Initiative (WAIAI) advisory board, comprised of esteemed business leaders from diverse industries. This board brings significant industry expertise, real-world business insights, and invaluable thought leadership to our mission of integrating AI and analytics into business education and practice. Read More
The Wharton AI & Analytics Initiative Forms Research Partnership with Google
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The Wharton AI & Analytics Initiative has formed a research partnership with Google, which aims to encourage research and new thinking on how Marketing Mix Models (MMMs) and Multi-Touch Attributions (MTA) tools are used to understand how marketing impacts sales/conversions, despite privacy-related restrictions. Read More
The Wharton AI & Analytics Initiative Takes Center Stage at the Wharton Global Forum
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On June 7-8, 2024, the Wharton School hosted its 56th Wharton Global Forum in São Paulo, Brazil, and the Wharton AI & Analytics Initiative (WAIAI) took center stage. With more than 400 Wharton alumni in attendance from around the world, Eric Bradlow, Vice Dean of AI & Analytics at Wharton, presented a look at the ...Read More