Industry Reports
The Wharton Blueprint for Effective AI Chatbots
Developed in collaboration with Science Says, this practical guide offers science-backed recommendations for designing smarter, more human-centered chatbot experiences. Grounded in behavioral research, the Blueprint helps business leaders close the gap between technical capability and customer satisfaction.
Growing Up: Navigating Gen AI’s Early Years
In partnership with GBK Collective, WHAIR produced a research-driven report on GenAI adoption, business applications, and ROI. The report highlights rapid growth in usage, shifting sentiment, and the need for measurable impact as companies move from experimentation to strategic investment.
An AI-Ready Data Framework for CDOs
In partnership with Informatica, WHAIR convened industry and academic leaders to create a framework helping CDOs responsibly deploy generative AI. It offers strategies for aligning data with business goals, securing executive buy-in, and managing risks like bias and data security.
Prompt Library
The Generative AI Labs’ growing library of prompts addresses a range of educational and professional development needs. Educators and trainers can confidently incorporate these resources, knowing they’re built on sound instructional principles and carefully tested for ease of use.
Podcasts
Creative Intelligence
Through expert conversations, this series explores what it takes for individuals and organizations to adapt, innovate, and thrive in the age of intelligent tools and emerging technologies.
Launching May 20
The Road to Accountable AI
Join Professor Kevin Werbach for expert interviews on how AI is being implemented responsibly and ethically across industries. Discover how leaders are shaping the future of accountable AI.
Where AI Works
Explore how AI is transforming the workplace through real-world insights, research, and conversations with industry leaders—hosted by Professor Kartik Hosanagar in collaboration with Accenture.
Open Enrollment Learning Opportunities
Executive Education for Professionals
Generative AI and Business Transformation
Dissect the technology, platforms, and large language models of generative AI and identify opportunities for strategic and practical business applications.
Strategies for Accountable AI
A comprehensive roadmap for effective AI oversight, enabling you to implement or modify systems and processes so they are responsible, safe, trustworthy, ethical, and legally compliant.
Analytics for Strategic Growth: AI, Smart Data, and Customer Insights
An insider’s perspective on analytics, showing you how to leverage your data to transform existing business practices.
Business Model Innovation in the Age of AI
Uncover potential innovations that range from simple but highly effective adjustments to industry-disrupting changes that are difficult or even impossible to copy.