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Women in Data Science @ Penn Conference 2023 Speakers

Women in Data Science @ Penn Conference Speakers Home Keynote Speaker Aimee Johnson Former CMO Zillow BioAimee Johnson is a senior marketing executive with over 30 years of experience in consumer packaged goods, retail and technology, driving innovation, growth, scale, profitability, and, most importantly, customer love. As chief marketing officer…Read More

Women in Data Science @ Penn Conference – Get Involved

Women in Data Science @ Penn Conference Get Involved Home For Students Student Data and Analytics Clubs Wharton Analytics Fellows Wharton Analytics Club - Graduate Students Wharton Undergraduate Data & Analytics Club Wharton Marketing Club Penn Data Science Group Centers and Programs MSE in Data Science The Warren Center for…Read More

Women in Data Science @ Penn Conference 2022 Speakers

Women in Data Science @ Penn Conference 2022 Speakers SEI Keynote Speaker Michelle Peluso, W’93 Executive Vice President and Chief Customer Officer CVS Health moreMichelle Peluso is Executive Vice President and Chief Customer Officer at CVS Health, responsible for transforming CVS Health’s consumer experience, accelerating the company’s digital transformation, and…Read More

Women in Data Science @ Penn Conference 2022 Agenda

Women in Data Science @ Penn Conference 2022 Agenda February 9February 10RETURN TO MAIN PAGE Wednesday, February 9 12:00 - 12:10 p.m. ET Welcoming and Introductions Erika James Dean The Wharton School Mary Purk Executive Director Wharton Customer Analytics and Wharton AI for Business 12:10–12:50 p.m. ET Keynote Address Michelle…Read More

Women in Data Science @ Penn Conference 2022

2022 Overview The Wharton School and Penn Engineering were proud to host the third annual Women in Data Science (WiDS) @ Penn Conference on February 9-10, 2022. Over the course of two days, attendees tuned in for talks showcasing the latest advances in data science, live speaker Q&A sessions, and…Read More

Women in Data Science @ Penn Conference 2021

Women in Data Science @ Penn Conference 2021 Overview The University of Pennsylvania was proud to host the second annual (first virtual) Women in Data Science (WiDS) @ Penn Conference on February 8-12, 2021. Over the course of the week, nearly 500 registrants had access to academic and industry talks,…Read More

2021 Annual Analytics Conference

Analytics > Action > Impact May 3–7, 2021 Analytics at Wharton hosted the Annual Analytics Conference virtually on May 3-7, 2021. Industry leaders – including keynote speaker Jamie Moldafsky, WG’89, Chief Marketing and Communications Officer of Nielsen – spoke about the latest trends in business analytics, data science, and AI. …Read More

2019 Annual Analytics Conference

Successful Applications of Analytics How Analytics Drives Disruption May 15 - 16, 2019 Inn at Penn Philadelphia, PA Thank You! The 9th-Annual Successful Applications of Analytics conference was such a wonderful celebration of how data analytics is driving disruption and augmenting business strategy and decision making as we know it.…Read More

2018 Annual Analytics Conference

Successful Applications of Customer Analytics May 8th - 9th, 2018 Inn at Penn 2018 Keynote Speakers Opening Keynote: Deborah Wahl, G’92, WG’92 CMO, Cadillac A leading innovator amongst Chief Marketing Officers, Deborah has made a career of shaping and implementing transformative corporate strategy. She aligns customer and company objectives to drive success…Read More

Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program

Analytics at Wharton Research Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program While single-brand reward programs encourage customers to remain loyal to that one brand, coalition programs encourage customers to be “promiscuous” by offering points redeemable across partner stores. Despite the benefits of this “open relationship” with customers,…Read More