Analytics at Wharton Research From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data Managers routinely seek to understand firm performance relative to the competitors. Recently competitive intelligence (CI) has emerged as an important area within business intelligence (BI) where the emphasis is on understanding and measuring…Read More
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New Perspectives on Customer ‘Death’ Using a Generalization of the Pareto/NBD Model
Analytics at Wharton Research New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model Several researchers have proposed models of buyer behavior in noncontractual settings that assume that customers are “alive” for some period of time and then become permanently inactive. The best-known such model is the Pareto/NBD,…Read More