In this in-person workshop, we'll adopt a hands-on approach to understanding online experimentation, beginning with the essential principles of A/B testing. To underscore key concepts, we'll delve into case studies sourced from notable research papers. We'll also engage in exercises to design our own A/B tests. This workshop caters to students, such as aspiring product managers and entrepreneurs, eager to understand how to structure and execute A/B tests on user-centric products.
Key Topics:
• Understand the core components of A/B Testing, including guardrail metrics, hypothesis formulation, eligibility criteria, and user cohort definitions.
• Examine case studies from acclaimed research papers, highlighting the rationale and necessity behind product-based A/B testing changes.
• Design hands-on A/B tests based on given product scenarios during the workshop's interactive segment.
This workshop will be facilitated by Leemay Nassery, an engineering leader at Spotify who specializes in experimentation and A/B testing. Before joining Spotify, Leemay worked for various tech companies including Etsy, Dropbox, and Comcast. For more information about Leemay, visit https://leaddev.com/community/leemay-nassery