AI at Wharton – Business & Generative AI Workshop Recap

On September 8,  AI at Wharton faculty, plus researchers, industry professionals, and academics joined together for an engaging workshop that explored the transformative role of generative AI on business models, industries, and global economies.  The conference provided for thought leaders to exchange ideas and envision the future possibilities of this nascent technology.

If you missed out on the workshop or want to revisit a particular session, recordings are available below.  Additional information, the conference agenda, and links to presented papers can be found here.  

Economic Impacts of Adopting Generative AI: A Multi-Platform Analysis

Hongxian Huang

PhD Student, Stern School of Business, New York University

InnoVAE: Generative AI for Patents and Innovation

Zhaoqi “ZQ” Cheng

PhD Candidate, Questrom School of Business, Boston University

The Consequences of Generative AI for UGC and Online Community Engagement

Gordon Burtch

Associate Professor, Questrom School of Business, Boston University

The Crowdless Future? How Generative AI is Shaping the Future of Human Crowdsourcing

Léonard Boussioux

Assistant Professor, Foster School of Business, University of Washington

Can Banning ChatGPT Save User-Generated Q&A Platforms?

Jinyang Zheng

Assistant Professor, Daniels School of Management, Purdue University

Generate the Future of Work: Empirical Evidence from Online Labor Markets

Cedric Xingchen Xu

Doctoral Researcher, Foster School of Business, University of Washington

The Short-Term Effects of Generative AI on Employment: Evidence from an Online Labor Market

Oren Reshef

Assistant Professor, Olin Business School, Washington University St. Louis

Algorithmic Writing Assistance on Jobseekers’ Resumes Increases Hires

Emma Wiles

PhD Student, Massachusetts Institute of Technology

How Much Should We Trust LLM Results for Marketing Research?

Liying Qiu

PhD Student, Tepper School of Business, Carnegie Mellon University

SEO & SEA Content Generation – A Business Transformation Perspective

Martin Reisenbichler

Research Associate, University of Hamburg

Creating Synthetic Experts with Generative Artificial Intelligence

Additional materials online here

Daniel Ringel

Assistant Professor, Kenan-Flagler Business School, UNC Chapel Hill

Generative AI, Human Creativity, and Art

Dokyun Lee

Associate Professor, Questrom School of Business, Boston University

When and How Artificial Intelligence Augments Employee Creativity

Xueming Luo

Professor of Marketing, Fox School of Business, Temple University

Language Models for Automated Market Research: A New Way to Generate Perceptual Maps

Zsolt Katona

Faculty Director, Fisher Center for Business Analytics, Haas School, University of California, Berkeley

ChatGPT vs. Google: A Comparative Study of Search Performance and User Experience

Rayna Xu

Assistant Professor, Farmer School of Business, Miami University

Price Generative AI or Keep it Free?

Manmohan Aseri

Assistant Professor, Joseph M. Katz Graduate School of Business, University of Pittsburgh

The Power of Generative Marketing: Can Gen AI Reach Human-Level Visual Content?

Yannick Exner

Doctoral Researcher, TUM School of Management (Munich)

Automatic Discovery and Generation of Visual Characteristics

Ankit Sisodia

Assistant Professor, Purdue University

Chatbots and Mental Health: Insights into the Safety of Generative AI

Julian De Freitas

Assistant Professor, Harvard School of Business

Socializing Social Bots on Social Media

Weiguang Wang

Assistant Professor, Simon School of Business, University of Rochester