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Wharton Alumnus Mark Pincus’ Enables ‘New Era’ of AI Research at Wharton with Gift

A person with a backpack stands in a library or workspace, looking at a series of computer screens. A large, glowing, cosmic scene with swirling orange and red planets and stars envelops the background, blending imagination and reality. The setting is filled with

The Wharton School announces a $5 million gift from Mark J. Pincus, W’88, founder of Zynga, to establish the Pincus Artificial Intelligence Lab for Organizational Innovation. The Lab, part of Wharton’s Generative AI Labs (GAIL), will focus on leveraging AI to transform organizational structures and enhance human-AI collaboration in key areas like product management. Led by Co-Directors Ethan and Lilach Mollick, GAIL combines research and prototyping to develop practical AI tools that address complex business challenges. This gift underscores Wharton’s leadership in generative AI education and its commitment to empowering future business leaders.