Case Studies and White Papers

White Papers

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Rethinking Analytics – Dealing with the K

Analytics is increasingly becoming the backbone of decision making across functional areas and industries the world over. We believe that this capability, which is often a key differentiator, is set to play a significant role in the new economic order established in the aftermath of the Covid-19 pandemic.

A person sitting at a workstation with multiple monitors displaying various data and software interfaces, indicating a data analysis or cybersecurity environment.

What Every CMO Needs to Know to Make Marketing Decisions During The Covid-19 Recession

This study is designed to help CMOs learn from the past and make the best possible decisions about where, how, and when to invest to maximize firm revenues, profits, and share.

Silhouette of a person''s profile with a blue sound wave emanating from the mouth, representing speech or voice technology.

Voice Analytics and Artificial Intelligence: Future Directions for a post-COVID world

As the adoption of IoT and voice-enabled technology has become mainstream, we see a post-COVID world of innovation in voice technology products and analytics, and disruption in traditional growth of ecosystem to support it.