Industry Reports
The Wharton Blueprint for Effective AI Chatbots
Developed in collaboration with Science Says, this practical guide offers science-backed recommendations for designing smarter, more human-centered chatbot experiences. Grounded in behavioral research, the Blueprint helps business leaders close the gap between technical capability and customer satisfaction.
Growing Up: Navigating Gen AI’s Early Years
In partnership with GBK Collective, WHAIR produced a research-driven report on GenAI adoption, business applications, and ROI. The report highlights rapid growth in usage, shifting sentiment, and the need for measurable impact as companies move from experimentation to strategic investment.
An AI-Ready Data Framework for CDOs
In partnership with Informatica, WHAIR convened industry and academic leaders to create a framework helping CDOs responsibly deploy generative AI. It offers strategies for aligning data with business goals, securing executive buy-in, and managing risks like bias and data security.
Wharton Forensic Analytics Cases
Luckin Coffee
In 2017, Luckin Coffee quickly emerged as the fastest-growing coffee company in China. Within two years it was set to disrupt the coffee industry––it had surpassed Starbucks’ store count and was listed on the NASDAQ. Luckin’s growth story looked limitless.
NMC Health
In late 2019, an activist short seller released a report raising doubts about NMC Health’s financial reporting. NMC’s board subsequently initiated an internal investigation and disclosed that debt was under-reported by $4.5b.
Steinhoff
In August of 2017, a German business magazine reported that Steinhoff’s CEO and a handful of other executives were being investigated for accounting fraud. Subsequent news stories and increasingly odd and frenzied corporate actions in the following months added to investors’ concerns.