Case Study Archives

Building Marketing Mix Models with Google Pixel Data Using Meridian

University of Pennsylvania students partnered with Google during the Fall 2025 AI & Analytics Accelerator to analyze the impact of the company’s marketing investments. The team explored how different channels contribute to Pixel activations, focusing on uncovering causal relationships rather than relying solely on predictive accuracy.…Read More

License‑Level Demand Forecasting for Spencer’s & Spirit Halloween

University of Penn students partnered with RxSense for the Spring 2025 AI & Analytics Accelerator. The group worked to to develop a forecasting model to predict drug utilization trends for 2025, enabling RxSense’s clients—pharmacy benefit managers (PBMs) and health plans—to more effectively budget for and manage pharmacy costs. …Read More

A Predictive Analytics Collaboration with RxSense

Automating RxSense’s Client Onboarding Process

University of Penn students partnered with RxSense for the Spring 2025 AI & Analytics Accelerator. The group worked to develop an automation tool for prospective clients by predicting benefits intake values in order to facilitate more rapid onboarding and benefits plan creation.…Read More

Optimizing Petco’s Email Marketing Strategy Using Generative AI

Carpenter With Pet Spaniel Working In Woodwork Workshop Using Laptop Together

University of Penn students partnered with Petco for the Spring 2024 AI & Analytics Accelerator. The group worked to increase customer engagement and click-through rates using generative AI and sophisticated analytics. …Read More

Leverage GenAI to Categorize Articles Using Predefined Taxonomy

Newspaper Printed In Factory Using Metal Machine Tool

University of Penn students partnered with Hearst for the Spring 2024 AI & Analytics Accelerator. The group aimed to launch a curated marketplace to create a “Commerce in Content” experience to elevate their reader experience.…Read More

Data Can Lead to More Smiles

A futuristic cityscape with floating digital numbers and data grids, symbolizing technology, data analysis, or urban digital transformation.

Analytics Accelerator Case Study Data Can Lead to More Smiles Objective Align Technology is a global medical device company known for its industry leading Invisalign™ system, iTero™ intraoral screeners and digital services, and exocad ™ CAD/CAM software. The company partnered with Wharton AI & Analytics for Business (AIAB) and Wharton…Read More

Case Studies at a Glance: Align Technology

Analytics Accelerator Case Study Case Studies at a Glance: Align Technology About the Analytics Accelerator Every fall and spring semester, Analytics at Wharton hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the…Read More

2021 Fulton Bank Case Study

Using Data to Engage, Retain, and Grow Banking Customers OVERVIEW Fulton Bank is an American regional community bank, based out of Lancaster, Pennsylvania. They serve both consumer and business customers. Last year, Fulton Bank partnered with AI and Analytics for Business (AIAB) and participated in our annual datathon in order…Read More

Packing the Home Theater: What Data Analytics Shows Us About Audience Reach

A person is holding a TV remote control while another person eats popcorn. They are sitting together, suggesting a relaxed setting.

Analytics Accelerator Case Study Packing the Home Theater: What Data Analytics Shows Us About Audience Reach Objective Fox Entertainment is an American television production company owned by Fox Corporation. They oversee Fox Alternative Entertainment, Bento Box Entertainment, and Tubi, Fox Entertainment's video-on-demand service. Fox Entertainment sought to establish an analytical…Read More