Software & Technology

Worlds Collide: Neuroscience and Marketing Meet in the Classroom

Visual Marketing Lab

Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. …Read More

Packing the Home Theater: What Data Analytics Shows Us About Audience Reach

A person is holding a TV remote control while another person eats popcorn. They are sitting together, suggesting a relaxed setting. Analytics Accelerator Case Study Packing the Home Theater: What Data Analytics Shows Us About Audience Reach Objective Fox Entertainment is an American television production company owned by Fox Corporation. They oversee Fox Alternative Entertainment, Bento Box Entertainment, and Tubi, Fox Entertainment's video-on-demand service. Fox Entertainment sought to establish an analytical…Read More

Social Media Users Are Lovin’ It: How Causal Impact Models Help Inform Engagement

Analytics Accelerator Case Study Social Media Users Are Lovin' It: How Causal Impact Models Help Inform Engagement Objective McDonald's, the world's largest restaurant chain by revenue, sought to examine how they could best utilize social media activities to drive sales, boost engagement, and create positive brand sentiment. To that end,…Read More

Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention

Analytics Accelerator Case Study Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention Objective NeuroFlow is a healthcare technology and analytics company enabling behavioral health access and engagement to improve outcomes, overall wellness, and costs of care. High user engagement rates set NeuroFlow apart from the increasingly…Read More

Two Prices Diverge in the Wood

Analytics Accelerator Case Study Two Prices Diverge in the Wood: Using Random Forest Modeling to Optimize Price Recommendations About Essity Essity is a global hygiene and health company, with its headquarters in Stockholm, Sweden. The products portfolio contains one-use products such as tissue paper, baby diapers, feminine care, incontinence products,…Read More

Demand Prediction for IoT Devices

Analytics Accelerator Case Study Demand Prediction for IoT Devices About TE Connectivity TE Connectivity is a technology company that designs and manufactures connectivity and sensor products (IOT devices) for harsh environments in a variety of industries, such as automotive, industrial equipment, data communication systems, aerospace, defense, medical, oil and gas,…Read More

Identifying Key Customers and Industries through Customer Lifetime Value (CLV) Modeling and Regression Analysis

Identifying Key Customers and Industries through Customer Lifetime Value (CLV) Modeling and Regression Analysis About the Datathon Twenty self-formed teams comprised of approx. 80 Penn/Wharton students were provided the same core set of Ryder System, Inc., customer data at the contract level to model the most valuable customers and industry…Read More