Datathon Case Study Discovering New Customers and Game Usage via New Data Lenses About Electronic Arts Electronic Arts Inc. (EA) is a global leader in digital interactive entertainment. EA develops and delivers games, content, and online services for Internet-connected consoles, mobile devices, and personal computers. EA has more than 300…Read More
Sports & Entertainment
‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com
Analytics at Wharton Research ‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com Stand-alone marketing models are well-suited to deal with different behavioral features such as variation in transaction frequency (customer heterogeneity with latent classes), recency and attrition (“buy ‘till you die” models), and more general changes in customer…Read More