News AI for the C-Suite: Implementing Strategy and Change The rise of artificial intelligence (AI) is reshaping leadership priorities, requiring executives to integrate AI strategically into their organizations. Below are actionable insights drawn from leading Wharton faculty and experts to help C-suite leaders effectively implement AI strategies and navigate organizational…Read More
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Using Purchase History to Identify Customer “Projects”
Research Opportunities Using Purchase History to Identify Customer "Projects" Whether it is gathering ingredients for a special meal or assembling the tools and supplies needed for a craft project, customers frequently purchase a collection of products that they need to complete a specific project. One might expect that when a…Read More