Events

Business & Generative AI Workshop
Sponsored by AI at Wharton
September 8, 2023

Wharton San Francisco
2 Harrison St., San Francisco, CA 94105

On September 8,  AI at Wharton faculty, plus researchers, industry professionals and academics joined together for this engaging workshop that explored the transformative role of Generative AI on business models, industries, and global economies.

The conference provided opportunities for thought leaders to exchange ideas and envision the future possibilities of this technology.

Did you miss the workshop, or want to revisit a session you saw? We’ve got you covered.  Click here for a recap and videos of the presentations.  Agenda and links to papers are below. 

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Agenda

Session 1A: Innovation and Productivity Session 1B: User-Generated Content Platforms
  • The Impact of Generative AI on Software Development (Fangchen Song, Texas McCombs School of Business)
  • Economic Impacts of Adopting Generative AI: A Multi-Platform Analysis (Hongxian Huang)
  • Can Banning ChatGPT Save User-Generated Q&A Platforms? (Jinyang Zheng)
  • The Impacts of the AIGC Ban on Q&A Communities: Evidence from Stack Exchange (Qinglai He)
Session 2A: Labor Markets Session 2B: Marketing
  • How Much Should We Trust LLM Results for Marketing Research? (Liying Qiu)
  • GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models (Sam Manning, OpenResearch)
Session 3A: Generative AI and Creativity Session 3B: Search and Business Models
  • Comparing Traditional and LLM-based Search for Consumer Choice: A Randomized Experiment (David Rothschild, Microsoft Research)
  • Price Generative AI or Keep It Free? (Manmohan Aseri, University of Pittsburgh)
  • The Web’s Great Conversation: Unveiling the Secrets of Chat-Based Search Engines (Lijia Ma, University of Washington)
Session 4A: Visual Design and Marketing Session 4B: User Behavior and Social Implications
  • Chatbots and Mental Health: Insights into the Safety of Generative AI (Julian De Freitas, Harvard Business School)
  • Unbiased Bias in Generative AI (Mi Zhou)
  • AI and Organizational Diversity: Experimental Evidence (Nick Otis)
Poster session:

A New Index Measuring Occupational Exposure to Artificial Intelligence (Yuanyang Liu)

SmartRD: Leveraging GPT Prompting Strategies for Reasoning and Decision – The Case of Smart Contract Vulnerability Assessment (Alex Zheng)

Fine-Tuning Large Language Models for Knowledge-Intensive Tasks: Best Practices and Strategies (Jie Zheng)

Poster session:

How Generative AI-enabled Product Descriptions Improve Sales Performance: Evidence from a Quasi-Experiment at a Brazilian Supermarket Chain (Alysson De Oliveira Silveira)

MarkLLM: Marketing Techniques with LLMs (Saketh Reddy Karra)

Building a Better Email Promotion: ChatGPT and Double Machine Learning (James C. Reeder, III)

Novelty Effects in Generative AI Based Virtual Livestreamers in Livestream Shopping (Si Xie)

Hosted by Wharton Faculty

Kartik Hosanagar

John C. Hower Professor of Technology and Digital Business and a Professor of Marketing

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Stefano Puntoni

Sebastian S. Kresge Professor of Marketing, Professor of Marketing

Robert Meyer

Robert Meyer

Frederick H. Ecker/MetLife Insurance Professor, Professor of Marketing

Sonny Tambe head shot

Prasanna (Sonny) Tambe

Associate Professor of Operations, Information and Decisions

Workshop Event Team

Mary Purk

Executive Director, Analytics at Wharton

Zoe Seznec Sweetland

Zoe Seznec Sweetland

Associate Director, Analytics at Wharton

Carol Heller

Carol Heller

Program Coordinator, AI at Wharton