Business & Generative AI Workshop
Sponsored by AI at Wharton
September 8, 2023
Wharton San Francisco
2 Harrison St., San Francisco, CA 94105
On September 8, AI at Wharton faculty, plus researchers, industry professionals and academics joined together for this engaging workshop that explored the transformative role of Generative AI on business models, industries, and global economies.
The conference provided opportunities for thought leaders to exchange ideas and envision the future possibilities of this technology.
Did you miss the workshop, or want to revisit a session you saw? We’ve got you covered. Click here for a recap and videos of the presentations. Agenda and links to papers are below.
Agenda
| Session 1A: Innovation and Productivity | Session 1B: User-Generated Content Platforms | |
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| Session 2A: Labor Markets | Session 2B: Marketing | |
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| Session 3A: Generative AI and Creativity | Session 3B: Search and Business Models | |
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| Session 4A: Visual Design and Marketing | Session 4B: User Behavior and Social Implications | |
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| Poster session:
A New Index Measuring Occupational Exposure to Artificial Intelligence (Yuanyang Liu) SmartRD: Leveraging GPT Prompting Strategies for Reasoning and Decision – The Case of Smart Contract Vulnerability Assessment (Alex Zheng) Fine-Tuning Large Language Models for Knowledge-Intensive Tasks: Best Practices and Strategies (Jie Zheng) |
Poster session:
How Generative AI-enabled Product Descriptions Improve Sales Performance: Evidence from a Quasi-Experiment at a Brazilian Supermarket Chain (Alysson De Oliveira Silveira) MarkLLM: Marketing Techniques with LLMs (Saketh Reddy Karra) Building a Better Email Promotion: ChatGPT and Double Machine Learning (James C. Reeder, III) Novelty Effects in Generative AI Based Virtual Livestreamers in Livestream Shopping (Si Xie) |
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Hosted by Wharton Faculty
Workshop Event Team
Mary Purk
Executive Director, Analytics at Wharton

Carol Heller
Program Coordinator, AI at Wharton





