As part of the spring 2022 Analytics Accelerator, a team of Wharton and Penn Engineering students spent six weeks helping the newly merged Philadelphia Orchestra and Kimmel Center, Inc. to identify opportunities to strengthen audience growth and attendance frequency by exploring their combined data.…Read More
When Ileri Akinnola arrived at Penn to join the Summer Undergraduate Internship Program, he wasn’t sure what to expect from an Ivy League school. He figured it would be ultra-competitive, exclusive, and perhaps a bit unwelcoming to a rising senior from the University of Maryland, Baltimore County. But he found exactly the opposite.…Read More
Where most sports fans see raw talent, Zach Drapkin sees raw data – the kind of data he likes to sift through to help athletes and teams optimize their approach to games. It’s this particular skill that has earned the Wharton graduate a job as a quantitative analyst with the Philadelphia Eagles, a position that will change from intern to full-time status this summer. Not a bad way to cap off a college career for a young man from the Main Line who has emerged as one of the top students in the Wharton Sports Analytics and Business Initiative.…Read More
Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. …Read More
Tai Nguyen is a Penn graduate student, research assistant, former IBM data scientist, and a finalist in the NFL Big Data Bowl. Those aren’t bad stats for a bright student who came to America a decade ago by himself with big dreams.…Read More
Eric Bradlow, Wharton Vice Dean of Analytics, joins Wharton Business Daily host Dan Loney to discuss March Madness, bracketology, and the analytics of basketball.…Read More
Managers are increasingly challenged by issues as diverse as climate change, globalization, pandemic response, and inclusive development. However, a key complication in addressing these challenges effectively is that they impact different groups across racial, ethnic, cultural, economic, and other socially constructed boundaries unequally. This article provides a set of recommendations for managers on how to design socially inclusive strategies in both the nonmarket and market realms.…Read More
Statistician experts Eric Bradlow, Shane Jensen, Cade Massey, and Adi Wyner share how they use analytics and predictive models to complete their men’s and women’s brackets.…Read More
Only 15% to 22% of data scientists are women, a disheartening statistic that Wharton is working to change. Since it was established three years ago, Analytics at Wharton has been forging a path for more women to enter the field through aggressive recruitment, special programs, and mentorship. The effort is paying off with more female participation in its programs this year than ever before.…Read More
