The University has launched a multidisciplinary fellowship designed to introduce undergraduate students to opportunities in neuroscience, behavioral science, analytics, and data science. The MindCORE Summer Fellowship is a paid, 10-week program open to Penn and non-Penn undergrads who partner with mentors to embark on a unique research project based on their own interests.…Read More
As part of the spring 2022 Analytics Accelerator, a team of Wharton and Penn Engineering students spent six weeks helping the newly merged Philadelphia Orchestra and Kimmel Center, Inc. to identify opportunities to strengthen audience growth and attendance frequency by exploring their combined data.…Read More
Ileri Akinnola is one of two recipients of the inaugural Applied Neuroscience and Business Analytics Summer Undergraduate Internship. Ileri spent 10 weeks this summer working on forthcoming marketing research that uses Netflix viewing data to examine how psychological makeup influences the movies people choose to watch.…Read More
Where most sports fans see raw talent, Zach Drapkin sees raw data – the kind of data he likes to sift through to help athletes and teams optimize their approach to games. It’s this particular skill that has earned the Wharton graduate a job as a quantitative analyst with the Philadelphia Eagles, a position that will change from intern to full-time status this summer. Not a bad way to cap off a college career for a young man from the Main Line who has emerged as one of the top students in the Wharton Sports Analytics and Business Initiative.…Read More
Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. …Read More
Tai Nguyen is a Penn graduate student, research assistant, former IBM data scientist, and a finalist in the NFL Big Data Bowl. Those aren’t bad stats for a bright student who came to America a decade ago by himself with big dreams.…Read More
Eric Bradlow, Wharton Vice Dean of Analytics, joins Wharton Business Daily host Dan Loney to discuss March Madness, bracketology, and the analytics of basketball.…Read More
Managers are increasingly challenged by issues as diverse as climate change, globalization, pandemic response, and inclusive development. However, a key complication in addressing these challenges effectively is that they impact different groups across racial, ethnic, cultural, economic, and other socially constructed boundaries unequally. This article provides a set of recommendations for managers on how to design socially inclusive strategies in both the nonmarket and market realms.…Read More
Statistician experts Eric Bradlow, Shane Jensen, Cade Massey, and Adi Wyner share how they use analytics and predictive models to complete their men’s and women’s brackets.…Read More
