As the calendar year comes to a close, we take a look back at all of the fantastic accomplishments that took place at Analytics at Wharton (AAW). From student programming, exciting in-person events, celebrity sightings, and a wealth of impactful funded research, 2022 proved to be a year of progress and innovation.…Read More
Analytics at Wharton provides funding to a wide variety of research initiatives. In this research spotlight, we profile Susanna Berkouwer, Assistant Professor of Business Economics and Public Policy, and their research in Data Analytics for Economic Efficiency in Energy Policy. …Read More
Renée Creppy is a junior at Xavier University of Louisiana, the only historically Black and Catholic university in the country, where she is earning a double major in neuroscience and French. Creppy was among 23 students who recently completed the MindCORE Summer Fellowship Program, a paid 10-week program at Penn that is open to outstanding undergrads.…Read More
The University has launched a multidisciplinary fellowship designed to introduce undergraduate students to opportunities in neuroscience, behavioral science, analytics, and data science. The MindCORE Summer Fellowship is a paid, 10-week program open to Penn and non-Penn undergrads who partner with mentors to embark on a unique research project based on their own interests.…Read More
As part of the spring 2022 Analytics Accelerator, a team of Wharton and Penn Engineering students spent six weeks helping the newly merged Philadelphia Orchestra and Kimmel Center, Inc. to identify opportunities to strengthen audience growth and attendance frequency by exploring their combined data.…Read More
Ileri Akinnola is one of two recipients of the inaugural Applied Neuroscience and Business Analytics Summer Undergraduate Internship. Ileri spent 10 weeks this summer working on forthcoming marketing research that uses Netflix viewing data to examine how psychological makeup influences the movies people choose to watch.…Read More
Where most sports fans see raw talent, Zach Drapkin sees raw data – the kind of data he likes to sift through to help athletes and teams optimize their approach to games. It’s this particular skill that has earned the Wharton graduate a job as a quantitative analyst with the Philadelphia Eagles, a position that will change from intern to full-time status this summer. Not a bad way to cap off a college career for a young man from the Main Line who has emerged as one of the top students in the Wharton Sports Analytics and Business Initiative.…Read More
Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. …Read More
Tai Nguyen is a Penn graduate student, research assistant, former IBM data scientist, and a finalist in the NFL Big Data Bowl. Those aren’t bad stats for a bright student who came to America a decade ago by himself with big dreams.…Read More
