Neuroscience

AI on the Mind: Analytics at Wharton’s Neuroscientists Weigh In On AI’s Future with our Brains

A promotional graphic featuring two headshots, one of a man and one of a woman, with the text "AI on the Mind" and a description about a discussion on neuroscience and artificial intelligence.

Recent advancements in artificial intelligence present massive changes for every industry, and neuroscience is no exception. Analytics at Wharton sat down with our resident neuroscience experts – Michael Platt and Zab Johnson – to find out how they’re preparing, and how our brains will work with AI in the future.…Read More

Penn Wrestling Partners with Wharton Neuroscience Initiative to Win Mind Games

Two wrestlers in a match, wearing singlets and headgear, engaged in a grappling position. The image is in black and white.

The University of Pennsylvania Quakers are learning how to make every minute on the mat count, thanks to a unique collaboration with the Wharton Neuroscience Initiative (WiN). They recently completed a project using patented biometric sensors that captured a wealth of data on the physical and mental performance of the wrestlers as they fatigued.…Read More

Renée Creppy Combines Passion for Neuroscience and Soccer During MindCORE Summer Fellowship Program

Renee Creppy

Renée Creppy is a junior at Xavier University of Louisiana, the only historically Black and Catholic university in the country, where she is earning a double major in neuroscience and French. Creppy was among 23 students who recently completed the MindCORE Summer Fellowship Program, a paid 10-week program at Penn that is open to outstanding undergrads.…Read More

MindCORE Summer Fellowship Program Aims to Expand Opportunities in Neuroscience

Jenny Wey

The University has launched a multidisciplinary fellowship designed to introduce undergraduate students to opportunities in neuroscience, behavioral science, analytics, and data science. The MindCORE Summer Fellowship is a paid, 10-week program open to Penn and non-Penn undergrads who partner with mentors to embark on a unique research project based on their own interests.…Read More

How Wharton is Growing the Field of Neuroscience

Ileri Akinnola

Ileri Akinnola is one of two recipients of the inaugural Applied Neuroscience and Business Analytics Summer Undergraduate Internship. Ileri spent 10 weeks this summer working on forthcoming marketing research that uses Netflix viewing data to examine how psychological makeup influences the movies people choose to watch.…Read More

Worlds Collide: Neuroscience and Marketing Meet in the Classroom

Visual Marketing Lab

Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. …Read More