Women in Data Science @ Penn Conference

This is What a Data Scientist Looks Like


Ashley Clarke, W’23
University of Pennsylvania

On February 12, 2021, Vice Dean of Analytics at Wharton Eric Bradlow welcomed attendees to the final day of the Women in Data Science (WiDS) at Penn Conference, which highlighted student-led projects. This video features:

Comcast Customer Analysis with Ashley Clarke

Provided with three years of Comcast customer data, Wharton students were tasked with determining how Comcast’s customers value individual products and bundles. Additionally, the project examined regional differences in customer behavior. Finally, the team created a pricing model that demonstrates how different segments of customers value Comcast’s offerings. To provide these insights, the analysis included four distinct phases: exploratory data analysis, k-means clustering, a random forest model, and a linear regression model.

About WiDS @ Penn Conference

Women in Data Science (WiDS) @ Penn is an independent virtual event presented by the University of Pennsylvania to coincide with the annual Global WiDS Conference held at Stanford University and an estimated 150+ organizations worldwide. All genders are invited to attend WiDS regional events, which features outstanding women doing outstanding work. This year’s theme for WiDS Philadelphia @ Penn was: This is What a Data Scientist Looks Like.