Research Archives

How Neuroscience Can Help Build a Better Workplace

How can managers use teachings from neuroscience to create workspaces that offer psychological safety and feelings of connectedness? Three professionals from diverse backgrounds joined Wharton Neuroscience Initiative’s Vulnerability, Authenticity, and Trust podcast to share their thoughts and recommendations. …Read More

What Every CMO Needs To Know To Make Marketing Decisions During The Covid-19 Recession

White Paper The Markets in Motion Study: What Every CMO Needs to Know to Make Marketing Decisions During The Covid-19 Recession By David J. Reibstein, Stephen Diorio, and Raghu Iyengar Marketers are in the midst of a unique pandemic induced recession. For many, it is their first as a business…Read More

Evidence-Based Solutions for Inclusion in The Workplace: Actions for Middle Managers

To help companies create more effective talent management solutions, experts at Wharton People Analytics and DiversityInc Media, LLC are collaborating to investigate the relationships between diversity and inclusion practices and employees’ experiences at work.…Read More

2019 Evite Datathon

Driving Revenue Through Guest-To-Host Conversion Datathon Overview Twenty self-formed student teams were provided the same core set of Evite user data, which comprised of seasonal events (i.e., BBQs, holiday parties), annual events (i.e., Father’s Day, birthday parties), and date-specific events (i.e., engagement parties). The teams had two weeks to develop…Read More

Students Analyze Ferrero’s Advertising Spend Data to Help Improve ROI

Nikki Bowser, WG’21, and Erin Breland, head of global business intelligence and analytics at Ferrero, discuss the Wharton Analytics Accelerator project Nikki’s student team pursued. The students looked at Ferrero’s TV product advertising across all markets to see if they could improve ROI.…Read More

How a Penn/Wharton Student Team Is Helping the Barnes Foundation Reach Bigger Audiences

The Barnes Foundation participated in the Analytics Accelerator to develop an integrated predictive analytics model that could inform pricing, attendance behavior revenue, and programs. …Read More