Datathon

2021 Fulton Bank Case Study

Using Data to Engage, Retain, and Grow Banking Customers OVERVIEW Fulton Bank is an American regional community bank, based out of Lancaster, Pennsylvania. They serve both consumer and business customers. Last year, Fulton Bank partnered with AI and Analytics for Business (AIAB) and participated in our annual datathon in order…Read More

2021 Fulton Bank Datathon Recap

2021 Fulton Bank Datathon Finalist Presentations First Place Student Team #3 (Consumer) Siyi Chen, The Wharton School Katherine Lee, The Wharton School Mark Rauschkolb, The Wharton School Kevin Sun, The Wharton School Hancheng Wang, The Wharton School Slide Deck Second Place Fulton Bank- Student Finance Team Kim Tucker, Fulton Bank…Read More

2021 Essity Datathon Recap

2021 Essity Datathon Finalist Presentations First Place Rachel Levin, Wharton  Alana Levin, Wharton  Omar Nunez, Wharton  Slide Deck Second Place Songyu Yan, School of Engineering  Yizhen Wang, School of Engineering  Xiaonan Liu, School of Engineering  Slide Deck Third Place Jerry Cai, School of Engineering  Nai Ming (Norman) Chen, School of…Read More

Identifying Key Customers and Industries through Customer Lifetime Value (CLV) Modeling and Regression Analysis

Identifying Key Customers and Industries through Customer Lifetime Value (CLV) Modeling and Regression Analysis About the Datathon Twenty self-formed teams comprised of approx. 80 Penn/Wharton students were provided the same core set of Ryder System, Inc., customer data at the contract level to model the most valuable customers and industry…Read More

2019 Evite Datathon

Driving Revenue Through Guest-To-Host Conversion Datathon Overview Twenty self-formed student teams were provided the same core set of Evite user data, which comprised of seasonal events (i.e., BBQs, holiday parties), annual events (i.e., Father’s Day, birthday parties), and date-specific events (i.e., engagement parties). The teams had two weeks to develop…Read More