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News from AI & Analytics at Wharton

The Wharton AI & Analytics Initiative Takes Center Stage at the Wharton Global Forum

On June 7-8, 2024, the Wharton School hosted its 56th Wharton Global Forum in São Paulo, Brazil, and the Wharton AI & Analytics Initiative (WAIAI) took center stage. With more than 400 Wharton alumni in attendance from around the world, Eric Bradlow, Vice Dean of AI & Analytics at Wharton, presented a look at the ...Read More

June 25, 2024

The Wharton AI & Analytics Initiative Forms Research Partnership with Google

The Wharton AI & Analytics Initiative has formed a research partnership with Google, which aims to encourage research and new thinking on how Mixed Marketing Models (MMMs) and Multi-Touch Attributions (MTA) tools are used to understand how marketing impacts sales/conversions, despite privacy-related restrictions. Read More

June 20, 2024

Petco Gains New Insights, Quick Results Through AI & Analytics Accelerator

Pranschke with one of her two student teams

As part of the Spring 2024 AI & Analytics Accelerator, Peggy Pranschke from Petco worked with teams of Wharton and Penn students to leverage machine learning and data analytics to help develop novel solutions for supplementing email marketing campaigns for her company. Read More

May 28, 2024

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Decision-driven Analytics | Stefano Puntoni

Professor Stefano Puntoni discusses his new, co-authored book about leveraging human intelligence to unlock the power of data.Read More

How Can We Meet the AI Moment?

Wharton Vice Dean of AI & Analytics Eric Bradlow discusses how generative AI can be leveraged to enhance our lives, and why the first step to understanding AI is to start using it.Read More

Four Pillars of Decision-driven Analytics

In an excerpt from their new book, Wharton’s Stefano Puntoni and co-author Bart De Langhe argue that the power of data can only be realized by leveraging human intelligence. Read More

Five Myths About Generative AI That Leaders Should Know

Experts from Wharton and the “Magnificent Seven” tech companies debunk five misconceptions about gen AI that could stand in the way of implementation.Read More

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AI & Analytics in Action

“These new concentrations allow students to further demonstrate their aptitude in multiple disciplines of business.” – Dr. Richard Waterman, Deputy Vice Dean for Wharton’s EMBA Program

Wharton’s EMBA Program Gains Two New Concentrations in Healthcare, Business Analytics

“Having all these people together, sharing the same mindset, and the chance to talk with them is an opportunity you wouldn’t simply find by attending school, going to classes and participating in club meetings.” – Aashika Vishwanath, CIS’26

Data Drives Humanity at Wharton & Penn Engineering’s Women in Data Science Conference

“Our program seeks to help students fully tap into their potential and to ensure that we continue to develop bold thinkers who will be prepared for the challenges of new sources and new statistical problems.” – Dylan Small, the Universal Furniture Professor and Chair of Statistics and Data Science

Uniting Great Minds, Wharton’s Stat Bridge MA Program Takes Flight

Visual Marketing, taught by Wharton Prof. Barbara Kahn and Wharton Neuroscience Initiative’s Zab Johnson, introduces students to the latest innovations in modern, digital marketing.

Neuroscience and Marketing Meet in the Classroom

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