Case Study

Data Can Lead to More Smiles

A futuristic cityscape with floating digital numbers and data grids, symbolizing technology, data analysis, or urban digital transformation. Analytics Accelerator Case Study Data Can Lead to More Smiles Objective Align Technology is a global medical device company known for its industry leading Invisalign™ system, iTero™ intraoral screeners and digital services, and exocad ™ CAD/CAM software.   The company partnered with Wharton AI & Analytics for Business (AIAB) and Wharton…Read More

Packing the Home Theater: What Data Analytics Shows Us About Audience Reach

A person is holding a TV remote control while another person eats popcorn. They are sitting together, suggesting a relaxed setting. Analytics Accelerator Case Study Packing the Home Theater: What Data Analytics Shows Us About Audience Reach Objective Fox Entertainment is an American television production company owned by Fox Corporation. They oversee Fox Alternative Entertainment, Bento Box Entertainment, and Tubi, Fox Entertainment's video-on-demand service. Fox Entertainment sought to establish an analytical…Read More

Social Media Users Are Lovin’ It: How Causal Impact Models Help Inform Engagement

Analytics Accelerator Case Study Social Media Users Are Lovin' It: How Causal Impact Models Help Inform Engagement Objective McDonald's, the world's largest restaurant chain by revenue, sought to examine how they could best utilize social media activities to drive sales, boost engagement, and create positive brand sentiment. To that end,…Read More

Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention

Analytics Accelerator Case Study Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention Objective NeuroFlow is a healthcare technology and analytics company enabling behavioral health access and engagement to improve outcomes, overall wellness, and costs of care. High user engagement rates set NeuroFlow apart from the increasingly…Read More

Case Studies at a Glance: McDonald’s

Analytics Accelerator Case Study Case Studies at a Glance: McDonald's About the Analytics Accelerator Every fall and spring semester, Analytics at Wharton hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the latest…Read More