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Wharton AI & Analytics News

Markets in Motion with Jonnie Cahill, CMO at Heineken USA

Markets-in-Motion-Jonnie-Cahill-Title-Slide

Jonnie Cahill, CMO at Heineken USA, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for Markets in Motion, a series that examines how marketing leaders and others are pivoting their business strategies and innovating in a time of disruption due to the COVID-19 pandemic.…Read More

December 1, 2020   |   Wharton AI & Analytics News

Marketing the Future: How Data Analytics is Changing

A digital representation of a human head in profile, composed of binary code and circuit patterns, symbolizing artificial intelligence and technology.

Industry and academic experts spoke at the November 17 virtual symposium, “The Use of Analytics and AI in a Post-pandemic World.” …Read More

November 24, 2020   |   Wharton AI & Analytics News

How Covid-19 Could Change Workplace Technology

Hands typing on a laptop keyboard with futuristic digital graphics overlay, including symbols like "Ai" and network icons, representing artificial intelligence and digital technology.

Prasanna Tambe, Associate Professor of Operations, Information, and Decisions, discusses the increase of AI in the workplace with the Wall Street Journal.…Read More

November 19, 2020   |   Wharton AI & Analytics News

Fall 2020 Analytics Accelerator A Global Affair

Map showing global locations of Wharton Analytics Accelerator students and companies, marked with pins across North America, Europe, and Asia.

Despite disruptions caused by the pandemic, Wharton Customer Analytics successfully hosted its fifth (first virtual) Analytics Accelerator. Over the course of six weeks, student teams worked with real-world data to solve a unique challenge posed by their respective company sponsors.…Read More

November 18, 2020   |   Advertising, Marketing, & Media, AI & Analytics Accelerator, Wharton AI & Analytics News

How Misinformation Hurts Democracy

A hand is changing wooden blocks to display the words "FAKE" and "FACT," representing the concept of misinformation versus truth.

David M. Rothschild, a Wharton graduate and economist with Microsoft Research, speaks with Wharton Business Daily on SiriusXM about the impact of misinformation on democracy.…Read More

November 11, 2020   |   Wharton AI & Analytics News

Wharton Webinar: Understanding Worker Burnout and Turnover Using Big Data

This 4th webinar in the 4-part Analytics at Wharton Series explores the phenomena of worker turnover and burnout which have grown increasingly prevalent as firms, marketplaces, and institutions become more flexible and adaptive.…Read More

November 4, 2020   |   Wharton AI & Analytics News

Wharton Webinar: Data and Analytics in Real Estate – Opportunities and Challenges for Real Estate and Non-Real Estate Firms

This 3rd webinar in the 4-part Analytics at Wharton Series discusses the opportunities and challenges in using data and analytics in real estate markets to improve business decisions and strategy.…Read More

October 27, 2020   |   Wharton AI & Analytics News

How Data Science Can Win the Debate on Police Reform

The recent deaths of George Floyd, Breonna Taylor, Philando Castile and a number of other Black citizens who have lost their lives during an interaction with law enforcement officers have put the topic of police reform at the top of the national agenda. Two researchers, Dean Knox and Jonathan Mummolo, say solving the problem starts with better data.…Read More

October 21, 2020   |   Wharton AI & Analytics News

Wharton Webinar: Incentivized Resume Rating – A New Tool to Eliminate Bias in Hiring

This 2nd webinar in the 4-part Analytics at Wharton Series discusses hidden bias in the resume evaluation process and how even diversity-seeking firms may unwittingly be hampering their efforts.…Read More

October 21, 2020   |   Wharton AI & Analytics News

Wharton Webinar: Reopening Greece with Data-Driven COVID-19 Testing

This 1st webinar in the 4-part Analytics at Wharton Series examines the application of machine learning to manage the threat of COVID-19 in Greece, where tourism is a cornerstone of the economy.…Read More

October 21, 2020   |   Wharton AI & Analytics News

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