White Paper Archives

The Wharton Blueprint for Effective AI Chatbots

A futuristic robot interacting with a digital interface, surrounded by various virtual data elements and graphs, symbolizing artificial intelligence and technology.

Not all AI chatbots are created equal. Some drive satisfied customers, higher sales, and create positive brand experiences. Others leave customers frustrated, angry, and unlikely to return. How can you make your chatbot a customer winner? Wharton Human-AI Research and Science Says have teamed up to create a blueprint for effective chatbots. Based on the latest scientific research, the blueprint offers practical solutions for increasing chatbot usage, improving consumer trust, and deciding when and how to use chatbots that are human-like or machine-like.…Read More

Growing Up: Navigating Generative AI’s Early Years – AI Adoption Report

Wharton Human-AI Research has partnered with GBK Collective to produce Growing Up: Navigating Gen AI’s Early Years. This is an extensively researched report that provides an in-depth analysis of the state of Generative AI (Gen AI) adoption, its business applications, and future prospects. Written by Jeremy Korst, Partner, GBK Collective, and Stefano Puntoni, Faculty Co-Director of Wharton Human-AI Research, this report comes at a critical moment in AI’s evolution, as companies transition from initial excitement to deeper experimentation and efforts to prove the Return on Investment (ROI).…Read More

Designing an AI-Ready Framework for Chief Data Officers to Maximize AI Value

A robotic hand and a human hand reaching towards each other with their index fingers touching, creating a small light spark at the point of contact, symbolizing human-technology connection.

On June 6th, 2024, AI at Wharton partnered with Informatica to bring dozens of industry leaders and Chief Data Analytics Officers (CDAOs) to Wharton’s campus for a collaborative brainstorming session with many of our leading AI academics. Their goal was to design a framework for companies and their CDOs to reference in order to responsibly and effectively leverage generative AI and increase value for their firms. We are thrilled to now publish the result of their combined efforts through a new white paper: “Designing an AI-Ready Data Framework for CDOs to Maximize AI Value.”…Read More

Artificial Intelligence Risk & Governance

robot hand and digital graphics of governance

Artificial Intelligence/Machine Learning Risk and Security (AIRS) believes there are significant potential benefits of AI and that its adoption within financial services presents opportunities to improve both business and societal outcomes when risks are managed responsibly.…Read More

Rethinking Analytics – Dealing with the K

A person in business attire working on a laptop with digital data diagrams and graphs overlaid, representing data analysis and technology.

Analytics is increasingly becoming the backbone of decision making across functional areas and industries the world over. We believe that this capability, which is often a key differentiator, is set to play a significant role in the new economic order established in the aftermath of the Covid-19 pandemic.…Read More

What Every CMO Needs To Know To Make Marketing Decisions During The Covid-19 Recession

White Paper The Markets in Motion Study: What Every CMO Needs to Know to Make Marketing Decisions During The Covid-19 Recession By David J. Reibstein, Stephen Diorio, and Raghu Iyengar Marketers are in the midst of a unique pandemic induced recession. For many, it is their first as a business…Read More

Voice Analytics and Artificial Intelligence: Future Directions for a post-COVID world

As the adoption of IoT and voice-enabled technology has become mainstream, we see a post-COVID world of innovation in voice technology products and analytics.…Read More