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Wharton Human-AI Research

Will Large Language Models Really Change How Work Is Done?

An illustration of a hand playing a piano with another hand formed by colorful floating spheres, symbolizing creativity or imagination.

(Outlet: MIT Sloan Management Review) Explore how a study by Wharton Professors Robert J. Meyer and Gideon Nave reveals the captivating power of ephemeral content, underscoring its potential to deepen engagement in our fast-paced, information-saturated world.…Read More

March 4, 2024   |   Wharton AI & Analytics News Wharton Human-AI Research

Generative AI’s Impact on Customer Experience and Decision-making

Stefano Puntoni

(Outlet: GBK Collective) Professor Stefano Puntoni shared his excitement on the potential of AI in the customer experience realm to personalize interactions, streamline processes, and boost customer satisfaction.…Read More

February 27, 2024   |   Wharton AI & Analytics News Wharton Human-AI Research

5 Ways Marketing and Sales Leaders Can Embrace GenAI

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(Outlet: Harvard Business Review) Stefano Puntoni, AI at Wharton faculty co-director, discusses the transformative potential of generative AI in marketing, shedding light on findings from a recent survey of 600 business leaders in large U.S.-based companies.…Read More

November 16, 2023   |   Wharton AI & Analytics News Wharton Human-AI Research

Rise of AI: How Do We Coexist With Algorithms?

A grayscale headshot of a smiling individual on a blue background with geometric shapes. The text reads "Ripple Effect Podcast."

After decades of slow development, the growth of artificial intelligence is now in hyperdrive. Wharton’s Kartik Hosanagar explains how AI is changing human history, whether we’re ready or not.…Read More

May 10, 2023   |   Wharton AI & Analytics News Wharton Human-AI Research

Artificial Intelligence Risk & Governance

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Artificial Intelligence/Machine Learning Risk and Security (AIRS) believes there are significant potential benefits of AI and that its adoption within financial services presents opportunities to improve both business and societal outcomes when risks are managed responsibly.…Read More

November 20, 2022   |   Finance, White Paper Wharton Human-AI Research

Rethinking Analytics – Dealing with the K

A person in business attire working on a laptop with digital data diagrams and graphs overlaid, representing data analysis and technology.

Analytics is increasingly becoming the backbone of decision making across functional areas and industries the world over. We believe that this capability, which is often a key differentiator, is set to play a significant role in the new economic order established in the aftermath of the Covid-19 pandemic.…Read More

May 27, 2021   |   White Paper Wharton Human-AI Research

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