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Building Marketing Mix Models with Google Pixel Data Using Meridian
AI & Analytics Accelerator
License‑Level Demand Forecasting for Spencer’s & Spirit Halloween
University of Penn students partnered with RxSense for the Spring 2025 AI & Analytics Accelerator. The group worked to to develop a forecasting model to predict drug utilization trends for 2025, enabling RxSense’s clients—pharmacy benefit managers (PBMs) and health plans—to more effectively budget for and manage pharmacy costs. …Read More
Wharton AI & Analytics Accelerator Helps RxSense Tackle AI Challenges in Healthcare
Rick Bates, WG’96, CEO of RxSense, joined the Wharton AI & Analytics Accelerator to explore new solutions to two high-priority challenges: automating long-range drug pricing forecasts and reverse-engineering pharmacy benefit plans. Through the 8-week collaboration, RxSense gained fresh modeling approaches, actionable AI frameworks, and a clearer path to full automation—outcomes that are now directly shaping the company’s internal analytics strategy and future hiring. The project exemplifies how companies can leverage the Accelerator to solve complex problems and accelerate innovation.…Read More
A Predictive Analytics Collaboration with RxSense
University of Penn students partnered with RxSense for the Spring 2025 AI & Analytics Accelerator. The group worked to to develop a forecasting model to predict drug utilization trends for 2025, enabling RxSense’s clients—pharmacy benefit managers (PBMs) and health plans—to more effectively budget for and manage pharmacy costs. …Read More
Automating RxSense’s Client Onboarding Process
University of Penn students partnered with RxSense for the Spring 2025 AI & Analytics Accelerator. The group worked to develop an automation tool for prospective clients by predicting benefits intake values in order to facilitate more rapid onboarding and benefits plan creation.…Read More
IKEA Retail (Ingka Group) Leverages Wharton AI & Analytics Accelerator for Strategic Innovation
For the past three years, IKEA has participated in the Wharton AI & Analytics Accelerator, an experiential learning program offered by the Wharton AI & Analytics Initiative (WAIAI) which pairs teams of qualified students with companies to solve real business challenges. We spoke with Christine Cox, WG’01, Head of Digital Data and Analytics for IKEA Retail (Ingka Group), and Tania de Sousa Dias, Global Vice President of AI Adoption & Governance at IKEA, to learn how IKEA continues to find value in the Accelerator year after year.…Read More
Optimizing Petco’s Email Marketing Strategy Using Generative AI
University of Penn students partnered with Petco for the Spring 2024 AI & Analytics Accelerator. The group worked to increase customer engagement and click-through rates using generative AI and sophisticated analytics. …Read More
Leverage GenAI to Categorize Articles Using Predefined Taxonomy
University of Penn students partnered with Hearst for the Spring 2024 AI & Analytics Accelerator. The group aimed to launch a curated marketplace to create a “Commerce in Content” experience to elevate their reader experience.…Read More
Petco Gains New Insights, Quick Results Through AI & Analytics Accelerator
As part of the Spring 2024 AI & Analytics Accelerator, Peggy Pranschke from Petco worked with teams of Wharton and Penn students to leverage machine learning and data analytics to help develop novel solutions for supplementing email marketing campaigns for her company. …Read More
Analytics Accelerator Fall 2023 – Student Spotlights
During the Fall 2023 Analytics Accelerator, teams of students from across the University of Pennsylvania worked with corporate partners Align Technology, IKEA, TaskRabbit, and Zillow, analyzing their real data to uncover actionable business insights. Hear from students about their experience working with these companies, and leading their Analytics Accelerator teams.…Read More