(Outlet: MIT Sloan Management Review) Explore how a study by Wharton Professors Robert J. Meyer and Gideon Nave reveals the captivating power of ephemeral content, underscoring its potential to deepen engagement in our fast-paced, information-saturated world.…Read More
(Outlet: GBK Collective) Professor Stefano Puntoni shared his excitement on the potential of AI in the customer experience realm to personalize interactions, streamline processes, and boost customer satisfaction.…Read More
Analytics at Wharton and Penn Engineering had the distinct pleasure of hosting the fifth annual Women in Data Science (WiDS) @ Penn Conference on February 8th and 9th. A celebrated interdisciplinary event, WiDS @ Penn is part of the larger WiDS Worldwide initiative, which aims to elevate and celebrate the outstanding work of women on a global scale, fostering respect, collaboration, connection, and visibility within the data science community.…Read More
During the Fall 2023 Analytics Accelerator, teams of students from across the University of Pennsylvania worked with corporate partners Align Technology, IKEA, TaskRabbit, and Zillow, analyzing their real data to uncover actionable business insights. Hear from students about their experience working with these companies, and leading their Analytics Accelerator teams.…Read More
As another great calendar year comes to a close, we take a look back at all of the fantastic accomplishments that took place at Analytics at Wharton (AAW). From a number of exciting in-person events and conferences, new offerings like AI at Wharton and the Wharton Healthcare Analytics Lab, and a wealth of impactful funded research projects, 2023 proved to be a year of progress and innovation.…Read More
(Outlet: Harvard Business Review) Stefano Puntoni, AI at Wharton faculty co-director, discusses the transformative potential of generative AI in marketing, shedding light on findings from a recent survey of 600 business leaders in large U.S.-based companies.…Read More
(Outlet: The Daily Pennsylvanian) On Oct. 23, Analytics at Wharton announced the launch of the Wharton Healthcare Analytics Lab, which will be led by Hamsa Bastani, Associate Professor of Operations, Information, and Decisions, and Marissa King, the Alice Y. Hung President’s Distinguished Professor of Health Care.…Read More
While learning algorithms improve and expand at a rapid rate, and management practices continue to evolve, the need for high-quality healthcare for all remains the same. That’s why Analytics at Wharton is thrilled to unveil the Wharton Healthcare Analytics Lab (WHAL), who work at the intersection of healthcare and data science to improve health care delivery globally.…Read More
Analytics at Wharton is proud to welcome Eric Eisenstein, as a Senior Analytics Fellow, and Paul Sabin, as a Senior Sports Analytics Fellow with the Wharton Sports Analytics and Business Initiative, to our team for the 2023-2024 academic year. In their roles, Eisenstein and Sabin will provide thought leadership and content expertise for a variety of programs at Analytics at Wharton, serving as faculty mentors for student teams and subject matter experts.…Read More
