University of Penn students partnered with Hearst for the Spring 2024 AI & Analytics Accelerator. The group aimed to launch a curated marketplace to create a “Commerce in Content” experience to elevate their reader experience.…Read More
Analytics at Wharton spoke with David Reibstein, Catherine “Cait” Lamberton, Z. John Zhang, and, Martin P. Fritze about their research into the attitudes of consumers towards cryptocurrencies – whose true value is famously difficult to ascertain – and how those attitudes are reflected in the pricing of cryptocurrencies.…Read More
It’s not often the case that statisticians have an advanced understanding of genomics, but it’s exactly this combination of expertise that has Eugene Katsevich, assistant professor of statistics and data science at the Wharton School, making waves with his team’s new software package, SCEPTRE. At its core, SCEPTRE is a free, easy-to-use statistical tool that biologists can utilize to uncover correlations between certain genetic variants and their impact on disease risk. Understanding these correlations can help scientists accelerate the speed, and improve the effectiveness, with which they are able to treat a number of diseases. …Read More
Analytics Accelerator Case Study Data Can Lead to More Smiles Objective Align Technology is a global medical device company known for its industry leading Invisalign™ system, iTero™ intraoral screeners and digital services, and exocad ™ CAD/CAM software. The company partnered with Wharton AI & Analytics for Business (AIAB) and Wharton…Read More 
Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. …Read More
Analytics Accelerator Case Study Packing the Home Theater: What Data Analytics Shows Us About Audience Reach Objective Fox Entertainment is an American television production company owned by Fox Corporation. They oversee Fox Alternative Entertainment, Bento Box Entertainment, and Tubi, Fox Entertainment's video-on-demand service. Fox Entertainment sought to establish an analytical…Read More 
Technology is a critical component of Félix, a chat-based platform for sending money from the United States to Mexico that will launch later this year. However, founders Bernardo Garcia and Manuel Godoy believe trust in the product is just as essential.…Read More
