Driving Revenue Through Guest-To-Host Conversion Datathon Overview Twenty self-formed student teams were provided the same core set of Evite user data, which comprised of seasonal events (i.e., BBQs, holiday parties), annual events (i.e., Father’s Day, birthday parties), and date-specific events (i.e., engagement parties). The teams had two weeks to develop…Read More
Student Programs
Students Analyze Ferrero’s Advertising Spend Data to Help Improve ROI
Nikki Bowser, WG’21, and Erin Breland, head of global business intelligence and analytics at Ferrero, discuss the Wharton Analytics Accelerator project Nikki’s student team pursued. The students looked at Ferrero’s TV product advertising across all markets to see if they could improve ROI.…Read More
Case Studies at a Glance: Ferrero
Analytics Accelerator Case Study Case Studies at a Glance: Ferrero About the Analytics Accelerator Every fall and spring semester, Analytics at Wharton hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the latest…Read More
How a Penn/Wharton Student Team Is Helping the Barnes Foundation Reach Bigger Audiences
The Barnes Foundation participated in the Analytics Accelerator to develop an integrated predictive analytics model that could inform pricing, attendance behavior revenue, and programs. …Read More
Case Studies at a Glance: Fuel Cycle
Analytics Accelerator Case Study Case Studies at a Glance: Fuel Cycle About the Analytics Accelerator Every fall and spring semester, Analytics at Wharton hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the…Read More
Case Studies at a Glance: Madison Reed
Analytics Accelerator Case Study Case Studies at a Glance: Madison Reed About the Analytics Accelerator Every fall and spring semester, Analytics at Wharton hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the…Read More