Student Programs

2021 Fulton Bank Case Study

Using Data to Engage, Retain, and Grow Banking Customers OVERVIEW Fulton Bank is an American regional community bank, based out of Lancaster, Pennsylvania. They serve both consumer and business customers. Last year, Fulton Bank partnered with AI and Analytics for Business (AIAB) and participated in our annual datathon in order…Read More

Wharton Students Help Zillow Turn Data into Results

Analytics Accelerator Zillow Team

The Zillow project promised to be a tough one. The online real estate company wanted to find meaningful patterns in the copious data it collects on site visitors, so the leaders turned to Wharton Customer Analytics for help. The project was put into the Analytics Accelerator, giving Zillow access to a team of Wharton and Penn students who worked for seven weeks to solve the problem. Keshav Ramji, W’24 EAS’24, who is earning a dual degree in economics and computer science, was one of those students.…Read More

Fall 2021 Analytics Accelerator Summit

Three people wearing masks are sitting and participating in a panel discussion. A screen in the background displays the Zillow logo and information related to a presentation.

This Fall, Analytics at Wharton successfully hosted its seventh (third virtual) Analytics Accelerator. Over the course of nine weeks, student teams, comprised of undergrads and graduates across the University, worked with real-world data to solve a unique challenge posed by their respective company sponsors. This flagship experiential learning program culminated in the Summit on November 19, 2021, when student teams presented their findings.…Read More

Packing the Home Theater: What Data Analytics Shows Us About Audience Reach

A person is holding a TV remote control while another person eats popcorn. They are sitting together, suggesting a relaxed setting. Analytics Accelerator Case Study Packing the Home Theater: What Data Analytics Shows Us About Audience Reach Objective Fox Entertainment is an American television production company owned by Fox Corporation. They oversee Fox Alternative Entertainment, Bento Box Entertainment, and Tubi, Fox Entertainment's video-on-demand service. Fox Entertainment sought to establish an analytical…Read More

Social Media Users Are Lovin’ It: How Causal Impact Models Help Inform Engagement

Analytics Accelerator Case Study Social Media Users Are Lovin' It: How Causal Impact Models Help Inform Engagement Objective McDonald's, the world's largest restaurant chain by revenue, sought to examine how they could best utilize social media activities to drive sales, boost engagement, and create positive brand sentiment. To that end,…Read More

Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention

Analytics Accelerator Case Study Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention Objective NeuroFlow is a healthcare technology and analytics company enabling behavioral health access and engagement to improve outcomes, overall wellness, and costs of care. High user engagement rates set NeuroFlow apart from the increasingly…Read More

Case Studies at a Glance: McDonald’s

Analytics Accelerator Case Study Case Studies at a Glance: McDonald's About the Analytics Accelerator Every fall and spring semester, Analytics at Wharton hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the latest…Read More

2021 Fulton Bank Datathon Recap

2021 Fulton Bank Datathon Finalist Presentations First Place Student Team #3 (Consumer) Siyi Chen, The Wharton School Katherine Lee, The Wharton School Mark Rauschkolb, The Wharton School Kevin Sun, The Wharton School Hancheng Wang, The Wharton School Slide Deck Second Place Fulton Bank- Student Finance Team Kim Tucker, Fulton Bank…Read More