In his course, AI and Data Science in Finance, Associate Professor Winston Dou connects cutting-edge research with real-world financial challenges, from autonomous trading to market prediction. Learn how students are building the skills to navigate an AI-driven financial future and how those ideas are helping shape the vision for the Wharton AI in Finance Lab.…Read More
University of Pennsylvania students partnered with Google during the Fall 2025 AI & Analytics Accelerator to analyze the impact of the company’s marketing investments. The team explored how different channels contribute to Pixel activations, focusing on uncovering causal relationships rather than relying solely on predictive accuracy.…Read More
University of Penn students partnered with RxSense for the Spring 2025 AI & Analytics Accelerator. The group worked to to develop a forecasting model to predict drug utilization trends for 2025, enabling RxSense’s clients—pharmacy benefit managers (PBMs) and health plans—to more effectively budget for and manage pharmacy costs. …Read More
University of Penn students partnered with RxSense for the Spring 2025 AI & Analytics Accelerator. The group worked to to develop a forecasting model to predict drug utilization trends for 2025, enabling RxSense’s clients—pharmacy benefit managers (PBMs) and health plans—to more effectively budget for and manage pharmacy costs. …Read More
University of Penn students partnered with RxSense for the Spring 2025 AI & Analytics Accelerator. The group worked to develop an automation tool for prospective clients by predicting benefits intake values in order to facilitate more rapid onboarding and benefits plan creation.…Read More
As artificial intelligence continues to shape industries, careers, and daily life, students at the Wharton School have a unique opportunity to explore AI from a behavioral science perspective in the course AI in Our Lives: The Behavioral Science of Autonomous Technology. Taught by Stefano Puntoni, Sebastian S. Kresge Professor of Marketing and Faculty Co-Director of AI at Wharton, this class examines the ways AI impacts individuals, organizations, and society, offering students a chance to critically assess both the benefits and risks of this rapidly evolving technology.…Read More
University of Penn students partnered with Petco for the Spring 2024 AI & Analytics Accelerator. The group worked to increase customer engagement and click-through rates using generative AI and sophisticated analytics. …Read More
University of Penn students partnered with Hearst for the Spring 2024 AI & Analytics Accelerator. The group aimed to launch a curated marketplace to create a “Commerce in Content” experience to elevate their reader experience.…Read More
Emma Segerman and Naomi Korn have a lot in common. Both are graduating seniors at the University of Pennsylvania – Segerman’s degree is in business analytics with a concentration in legal studies & business ethics, Korn’s is in philosophy, politics, and economics with a minor in statistics. Both women have a knack for numbers, and a deep love for sports. They were both involved with the Wharton Sports Analytics and Business Initiative (WSABI) as undergrads, and they both have jobs lined up in the sports industry waiting for them when they graduate.…Read More
Analytics at Wharton spoke with David Reibstein, Catherine “Cait” Lamberton, Z. John Zhang, and, Martin P. Fritze about their research into the attitudes of consumers towards cryptocurrencies – whose true value is famously difficult to ascertain – and how those attitudes are reflected in the pricing of cryptocurrencies.…Read More
