University of Penn students partnered with Hearst for the Spring 2024 AI & Analytics Accelerator. The group aimed to launch a curated marketplace to create a “Commerce in Content” experience to elevate their reader experience.…Read More
PennMAP is an interdisciplinary, nonpartisan research project of the Computational Social Science Lab at the University of Pennsylvania dedicated to enhancing media transparency and accountability at the scale of the entire information ecosystem.…Read More
Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. …Read More
Despite disruptions caused by the pandemic, Wharton Customer Analytics successfully hosted its fifth (first virtual) Analytics Accelerator. Over the course of six weeks, student teams worked with real-world data to solve a unique challenge posed by their respective company sponsors.…Read More
Analytics at Wharton Research White Paper The Markets in Motion Study: What Every CMO Needs to Know to Make Marketing Decisions During The Covid-19 Recession By David J. Reibstein, Stephen Diorio, and Raghu Iyengar Marketers are in the midst of a unique pandemic induced recession. For many, it is their…Read More 
Nikki Bowser, WG’21, and Erin Breland, head of global business intelligence and analytics at Ferrero, discuss the Wharton Analytics Accelerator project Nikki’s student team pursued. The students looked at Ferrero’s TV product advertising across all markets to see if they could improve ROI.…Read More
