This March, Analytics at Wharton celebrates International Women’s Day and Women’s History Month by showcasing business analytics leaders, pioneering researchers, and risings data science superstars. …Read More
Through the Analytics Accelerator, an experiential learning program, teams of student provide valuable insights to Lowe’s for their Buy Online and Pick Up In Store option and analyzed sales funnel data for Align Technology for their 3D modeling medical devices.…Read More
A pair of Wharton researchers are using machine learning to shine a light on sex trafficking, one of the darkest and most difficult crimes that claims millions of victims a year worldwide. Pia Ramchandani, doctoral candidate in the Department of Operations, Information and Decisions, and her professor, Hamsa Bastani, are developing algorithms to help law enforcement crack the code on covert networks that recruit victims through deceptive online ads.…Read More
With funding from Analytics at Wharton, professors Shane Jensen and Susan Wachter worked with Desen Lin and the Pennsylvania Horticultural Society (PHS) to determine the economic effects of PHS’s Philadelphia LandCare Program, which cleans and “greens” abandoned lots throughout the city, working with communities and neighborhoods to make a positive impact. …Read More
Artificial Intelligence/Machine Learning Risk and Security (AIRS) believes there are significant potential benefits of AI and that its adoption within financial services presents opportunities to improve both business and societal outcomes when risks are managed responsibly.…Read More
PennMAP is an interdisciplinary, nonpartisan research project of the Computational Social Science Lab at the University of Pennsylvania dedicated to enhancing media transparency and accountability at the scale of the entire information ecosystem.…Read More
As part of the spring 2022 Analytics Accelerator, a team of Wharton and Penn Engineering students spent six weeks helping the newly merged Philadelphia Orchestra and Kimmel Center, Inc. to identify opportunities to strengthen audience growth and attendance frequency by exploring their combined data.…Read More
Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. …Read More