Research Spotlight: Cryptocurrency Confidence Index

Analytics at Wharton spoke with David Reibstein, Catherine “Cait” Lamberton, Z. John Zhang, and, Martin P. Fritze about their research into the attitudes of consumers towards cryptocurrencies – whose true value is famously difficult to ascertain – and how those attitudes are reflected in the pricing of cryptocurrencies.Read More

Wharton Professor’s SCEPTRE Tool Helps Link Genetics to Disease Risk

It’s not often the case that statisticians have an advanced understanding of genomics, but it’s exactly this combination of expertise that has Eugene Katsevich, assistant professor of statistics and data science at the Wharton School, making waves with his team’s new software package, SCEPTRE. At its core, SCEPTRE is a free, easy-to-use statistical tool that biologists can utilize to uncover correlations between certain genetic variants and their impact on disease risk. Understanding these correlations can help scientists accelerate the speed, and improve the effectiveness, with which they are able to treat a number of diseases. Read More

Data Can Lead to More Smiles

Analytics Accelerator Case Study Data Can Lead to More Smiles Objective Align Technology is a global medical device company known for its industry leading Invisalign™ system, iTero™ intraoral screeners and digital services, and exocad ™ CAD/CAM software.   The company partnered with Wharton AI & Analytics for Business (AIAB) and WhartonRead More

Worlds Collide: Neuroscience and Marketing Meet in the Classroom

Visual Marketing Lab

Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. Read More

Packing the Home Theater: What Data Analytics Shows Us About Audience Reach

Analytics Accelerator Case Study Packing the Home Theater: What Data Analytics Shows Us About Audience Reach Objective Fox Entertainment is an American television production company owned by Fox Corporation. They oversee Fox Alternative Entertainment, Bento Box Entertainment, and Tubi, Fox Entertainment's video-on-demand service. Fox Entertainment sought to establish an analyticalRead More

Social Media Users Are Lovin’ It: How Causal Impact Models Help Inform Engagement

Analytics Accelerator Case Study Social Media Users Are Lovin' It: How Causal Impact Models Help Inform Engagement Objective McDonald's, the world's largest restaurant chain by revenue, sought to examine how they could best utilize social media activities to drive sales, boost engagement, and create positive brand sentiment. To that end,Read More

Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention

Analytics Accelerator Case Study Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention Objective NeuroFlow is a healthcare technology and analytics company enabling behavioral health access and engagement to improve outcomes, overall wellness, and costs of care. High user engagement rates set NeuroFlow apart from the increasinglyRead More

Two Prices Diverge in the Wood

Analytics Accelerator Case Study Two Prices Diverge in the Wood: Using Random Forest Modeling to Optimize Price Recommendations About Essity Essity is a global hygiene and health company, with its headquarters in Stockholm, Sweden. The products portfolio contains one-use products such as tissue paper, baby diapers, feminine care, incontinence products,Read More