![Visual Marketing Lab](https://ai-analytics.wharton.upenn.edu/wp-content/uploads/2022/05/visual-marketing-lab-2-150x100.png)
Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. …Read More