Student Programs

Fall 2020 Analytics Accelerator A Global Affair

Despite disruptions caused by the pandemic, Wharton Customer Analytics successfully hosted its fifth (first virtual) Analytics Accelerator. Over the course of six weeks, student teams worked with real-world data to solve a unique challenge posed by their respective company sponsors.…Read More

Case Studies at a Glance: NeuroFlow

Analytics Accelerator Case Study Case Studies at a Glance: NeuroFlow About the Analytics Accelerator Every fall and spring semester, Analytics at Wharton hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the latest…Read More

Two Prices Diverge in the Wood

Analytics Accelerator Case Study Two Prices Diverge in the Wood: Using Random Forest Modeling to Optimize Price Recommendations About Essity Essity is a global hygiene and health company, with its headquarters in Stockholm, Sweden. The products portfolio contains one-use products such as tissue paper, baby diapers, feminine care, incontinence products,…Read More

Demand Prediction for IoT Devices

Analytics Accelerator Case Study Demand Prediction for IoT Devices About TE Connectivity TE Connectivity is a technology company that designs and manufactures connectivity and sensor products (IOT devices) for harsh environments in a variety of industries, such as automotive, industrial equipment, data communication systems, aerospace, defense, medical, oil and gas,…Read More

Identifying Key Customers and Industries through Customer Lifetime Value (CLV) Modeling and Regression Analysis

Identifying Key Customers and Industries through Customer Lifetime Value (CLV) Modeling and Regression Analysis About the Datathon Twenty self-formed teams comprised of approx. 80 Penn/Wharton students were provided the same core set of Ryder System, Inc., customer data at the contract level to model the most valuable customers and industry…Read More

Sweet Solutions to Advertising Questions

Analytics Accelerator Case Study Sweet Solutions to Advertising Questions About the Analytics Accelerator Every fall and spring semester, Analytics at Wharton hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the latest techniques…Read More

Weitzman Team Wins Wharton Datathon for Game Powerhouse Electronic Arts

Analytics at Wharton News Weitzman Team Wins Wharton Datathon for Game Powerhouse Electronic Arts A team of Weitzman students won the latest datathon organized by the AI and Analytics for Business (AIAB) for Electronic Arts (EA), the entertainment company behind such hit games as FIFA 17 and The Journey. The winning students were Master of…Read More

2019 Evite Datathon

Driving Revenue Through Guest-To-Host Conversion Datathon Overview Twenty self-formed student teams were provided the same core set of Evite user data, which comprised of seasonal events (i.e., BBQs, holiday parties), annual events (i.e., Father’s Day, birthday parties), and date-specific events (i.e., engagement parties). The teams had two weeks to develop…Read More

Students Analyze Ferrero’s Advertising Spend Data to Help Improve ROI

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Nikki Bowser, WG’21, and Erin Breland, head of global business intelligence and analytics at Ferrero, discuss the Wharton Analytics Accelerator project Nikki’s student team pursued. The students looked at Ferrero’s TV product advertising across all markets to see if they could improve ROI.…Read More