On Tuesday, April 1, the University of Pennsylvania’s Penn AI initiative hosted AI Across Disciplines at Amy Gutmann Hall. This panel-style conversation featured affiliated AI faculty who demonstrated the potential benefits and challenges of AI in their respective fields.…Read More
The Wharton AI & Analytics Initiative is thrilled to welcome Ajay Anand, Senior Vice President, Global Services, Strategy & Business Services, Johnson & Johnson and Achim Welter, WG’08, Senior Director ERP, Digital & IT Strategy, The Hershey Company, as our inaugural Executives in Residence. This program is designed to bring industry-leading expertise into the heart of Wharton’s AI research and student initiatives.…Read More
As artificial intelligence continues to shape industries, careers, and daily life, students at the Wharton School have a unique opportunity to explore AI from a behavioral science perspective in the course AI in Our Lives: The Behavioral Science of Autonomous Technology. Taught by Stefano Puntoni, Sebastian S. Kresge Professor of Marketing and Faculty Co-Director of AI at Wharton, this class examines the ways AI impacts individuals, organizations, and society, offering students a chance to critically assess both the benefits and risks of this rapidly evolving technology.…Read More
For the past three years, IKEA has participated in the Wharton AI & Analytics Accelerator, an experiential learning program offered by the Wharton AI & Analytics Initiative (WAIAI) which pairs teams of qualified students with companies to solve real business challenges. We spoke with Christine Cox, WG’01, Head of Digital Data and Analytics for IKEA Retail (Ingka Group), and Tania de Sousa Dias, Global Vice President of AI Adoption & Governance at IKEA, to learn how IKEA continues to find value in the Accelerator year after year.…Read More
The Wharton AI & Analytics Initiative introduces the Wharton Accountable AI Lab, led by Professor Kevin Werbach, to advance responsible AI development through innovative research, governance, and actionable insights for businesses.…Read More
The Wharton AI & Analytics Initiative (WAIAI) is thrilled to welcome Miikka Rokkanen, a Principal Economist in the Customer Behavior Analytics organization at Amazon, to the team as a Senior Fellow.…Read More
We are thrilled to announce the formation of the Wharton AI & Analytics Initiative (WAIAI) advisory board, comprised of esteemed business leaders from diverse industries. This board brings significant industry expertise, real-world business insights, and invaluable thought leadership to our mission of integrating AI and analytics into business education and practice.…Read More
The Wharton AI & Analytics Initiative has formed a research partnership with Google, which aims to encourage research and new thinking on how Marketing Mix Models (MMMs) and Multi-Touch Attributions (MTA) tools are used to understand how marketing impacts sales/conversions, despite privacy-related restrictions.…Read More
On June 7-8, 2024, the Wharton School hosted its 56th Wharton Global Forum in São Paulo, Brazil, and the Wharton AI & Analytics Initiative (WAIAI) took center stage. With more than 400 Wharton alumni in attendance from around the world, Eric Bradlow, Vice Dean of AI & Analytics at Wharton, presented a look at the future of Wharton, AI, and analytics.…Read More
As part of the Spring 2024 AI & Analytics Accelerator, Peggy Pranschke from Petco worked with teams of Wharton and Penn students to leverage machine learning and data analytics to help develop novel solutions for supplementing email marketing campaigns for her company. …Read More
