The Wharton AI & Analytics Initiative (WAIAI) is thrilled to welcome Miikka Rokkanen, a Principal Economist in the Customer Behavior Analytics organization at Amazon, to the team as a Senior Fellow.…Read More
We are thrilled to announce the formation of the Wharton AI & Analytics Initiative (WAIAI) advisory board, comprised of esteemed business leaders from diverse industries. This board brings significant industry expertise, real-world business insights, and invaluable thought leadership to our mission of integrating AI and analytics into business education and practice.…Read More
The Wharton AI & Analytics Initiative has formed a research partnership with Google, which aims to encourage research and new thinking on how Marketing Mix Models (MMMs) and Multi-Touch Attributions (MTA) tools are used to understand how marketing impacts sales/conversions, despite privacy-related restrictions.…Read More
On June 7-8, 2024, the Wharton School hosted its 56th Wharton Global Forum in São Paulo, Brazil, and the Wharton AI & Analytics Initiative (WAIAI) took center stage. With more than 400 Wharton alumni in attendance from around the world, Eric Bradlow, Vice Dean of AI & Analytics at Wharton, presented a look at the future of Wharton, AI, and analytics.…Read More
As part of the Spring 2024 AI & Analytics Accelerator, Peggy Pranschke from Petco worked with teams of Wharton and Penn students to leverage machine learning and data analytics to help develop novel solutions for supplementing email marketing campaigns for her company. …Read More
Emma Segerman and Naomi Korn have a lot in common. Both are graduating seniors at the University of Pennsylvania – Segerman’s degree is in business analytics with a concentration in legal studies & business ethics, Korn’s is in philosophy, politics, and economics with a minor in statistics. Both women have a knack for numbers, and a deep love for sports. They were both involved with the Wharton Sports Analytics and Business Initiative (WSABI) as undergrads, and they both have jobs lined up in the sports industry waiting for them when they graduate.…Read More
Analytics at Wharton spoke with David Reibstein, Catherine “Cait” Lamberton, Z. John Zhang, and, Martin P. Fritze about their research into the attitudes of consumers towards cryptocurrencies – whose true value is famously difficult to ascertain – and how those attitudes are reflected in the pricing of cryptocurrencies.…Read More
Analytics at Wharton is proud to welcome Amit Gandhi and Cornelia Walther as visiting scholars for the academic year. In their roles, Gandhi and Walther will provide thought leadership and content expertise for a variety of programs at Analytics at Wharton, serving as faculty mentors for student teams and subject matter experts. With a focus on corporate relationships and humanitarian-focused uses of technology, Analytics at Wharton couldn’t have welcomed these two brilliant scholars at a better time. …Read More
This month, we spoke with Angel (Tsai-Hsuan) Chung, a second-year PhD student in Wharton’s Operations, Information and Decisions (OID) Department, about her work in Sierra Leone on optimizing health supply chains with decision-aware machine learning…Read More
In Analytics at Wharton’s Research Spotlight series, we spoke with Homa Hosseinmardi, a research scientist at the University of Pennsylvania’s Computational Social Science Lab, about her recent study, “Causally Estimating the Effect of YouTube’s Recommender System Using Counterfactual Bots” to learn more about the social platform. …Read More
