Eric Bradlow, Wharton Vice Dean of Analytics, joins Wharton Business Daily host Dan Loney to discuss March Madness, bracketology, and the analytics of basketball.…Read More
March Madness Bracketology with Wharton Vice Dean of Analytics Eric Bradlow
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March Madness Final Four Predictions with Wharton Moneyball Hosts
Statistician experts Eric Bradlow, Shane Jensen, Cade Massey, and Adi Wyner share how they use analytics and predictive models to complete their men’s and women’s brackets.…Read More
Paying It Forward: How Wharton Data Science Academy Alumna Sydney Bramen Is Creating Impact Through Analytics
Wharton Data Science Academy alumna Sydney Bramen hopes to learn more about applying data science to real-world problems, including education inequality. Bramen tutors younger students through two Philadelphia volunteer organizations, SquashSmarts and OurVillage, so she’s seen the inequality firsthand. In fact, in her junior year, she learned the coding language Swift to create an app to help a struggling student learn fractions. Bramen says OurVillage now recommends the app for its math tutors.…Read More
Packing the Home Theater: What Data Analytics Shows Us About Audience Reach
Analytics Accelerator Case Study Packing the Home Theater: What Data Analytics Shows Us About Audience Reach Objective Fox Entertainment is an American television production company owned by Fox Corporation. They oversee Fox Alternative Entertainment, Bento Box Entertainment, and Tubi, Fox Entertainment's video-on-demand service. Fox Entertainment sought to establish an analytical…Read More Social Media Users Are Lovin’ It: How Causal Impact Models Help Inform Engagement
Analytics Accelerator Case Study Social Media Users Are Lovin' It: How Causal Impact Models Help Inform Engagement Objective McDonald's, the world's largest restaurant chain by revenue, sought to examine how they could best utilize social media activities to drive sales, boost engagement, and create positive brand sentiment. To that end,…Read More
AI for Business Invests in Wharton Startup, Félix
Technology is a critical component of Félix, a chat-based platform for sending money from the United States to Mexico that will launch later this year. However, founders Bernardo Garcia and Manuel Godoy believe trust in the product is just as essential.…Read More
Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention
Analytics Accelerator Case Study Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention Objective NeuroFlow is a healthcare technology and analytics company enabling behavioral health access and engagement to improve outcomes, overall wellness, and costs of care. High user engagement rates set NeuroFlow apart from the increasingly…Read More
Case Studies at a Glance: McDonald’s
Analytics Accelerator Case Study Case Studies at a Glance: McDonald's About the Analytics Accelerator Every fall and spring semester, Analytics at Wharton hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the latest…Read More
Automated Marketing Research Using Online Customer Reviews
Analytics at Wharton Research Automated Marketing Research Using Online Customer Reviews Market structure analysis is a basic pillar of marketing research. Classic challenges in marketing such as pricing, campaign management, brand positioning, and new product development are rooted in an analysis of product substitutes and complements inferred from market structure.…Read More
Fall 2020 Analytics Accelerator A Global Affair
Despite disruptions caused by the pandemic, Wharton Customer Analytics successfully hosted its fifth (first virtual) Analytics Accelerator. Over the course of six weeks, student teams worked with real-world data to solve a unique challenge posed by their respective company sponsors.…Read More