Industry Archives

What Every CMO Needs To Know To Make Marketing Decisions During The Covid-19 Recession

White Paper The Markets in Motion Study: What Every CMO Needs to Know to Make Marketing Decisions During The Covid-19 Recession By David J. Reibstein, Stephen Diorio, and Raghu Iyengar Marketers are in the midst of a unique pandemic induced recession. For many, it is their first as a business…Read More

Case Studies at a Glance: NeuroFlow

Analytics Accelerator Case Study Case Studies at a Glance: NeuroFlow About the Analytics Accelerator Every fall and spring semester, Analytics at Wharton hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the latest…Read More

Two Prices Diverge in the Wood

Analytics Accelerator Case Study Two Prices Diverge in the Wood: Using Random Forest Modeling to Optimize Price Recommendations About Essity Essity is a global hygiene and health company, with its headquarters in Stockholm, Sweden. The products portfolio contains one-use products such as tissue paper, baby diapers, feminine care, incontinence products,…Read More

Demand Prediction for IoT Devices

Analytics Accelerator Case Study Demand Prediction for IoT Devices About TE Connectivity TE Connectivity is a technology company that designs and manufactures connectivity and sensor products (IOT devices) for harsh environments in a variety of industries, such as automotive, industrial equipment, data communication systems, aerospace, defense, medical, oil and gas,…Read More

Wharton Prof. Eric Bradlow on Business and Sports Analytics

As part of Wharton’s “Fast Forward: COVID-19” video series, Prof. Eric Bradlow – the Vice Dean of Analytics at Wharton – looks ahead to the future through the lens business and sports analytics.…Read More

How Data Analytics is Upending Baseball

A worn baseball resting on top of several stacked baseball cards, representing the sport and its memorabilia.

Sharing Knowledge@Wharton article and a podcast with Professor Abraham Wyner and MLB player Brendan Harris discussing how increased reliance on analytics is changing Big League rosters.…Read More

Identifying Key Customers and Industries through Customer Lifetime Value (CLV) Modeling and Regression Analysis

Identifying Key Customers and Industries through Customer Lifetime Value (CLV) Modeling and Regression Analysis About the Datathon Twenty self-formed teams comprised of approx. 80 Penn/Wharton students were provided the same core set of Ryder System, Inc., customer data at the contract level to model the most valuable customers and industry…Read More

Electronic Arts Datathon Case Study

Datathon Case Study Discovering New Customers and Game Usage via New Data Lenses About Electronic Arts Electronic Arts Inc. (EA) is a global leader in digital interactive entertainment. EA develops and delivers games, content, and online services for Internet-connected consoles, mobile devices, and personal computers. EA has more than 300…Read More

Sweet Solutions to Advertising Questions

Analytics Accelerator Case Study Sweet Solutions to Advertising Questions About the Analytics Accelerator Every fall and spring semester, Analytics at Wharton hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the latest techniques…Read More

Students Analyze Ferrero’s Advertising Spend Data to Help Improve ROI

Nikki Bowser, WG’21, and Erin Breland, head of global business intelligence and analytics at Ferrero, discuss the Wharton Analytics Accelerator project Nikki’s student team pursued. The students looked at Ferrero’s TV product advertising across all markets to see if they could improve ROI.…Read More