Data Can Lead to More Smiles

Analytics Accelerator Case Study Data Can Lead to More Smiles Objective Align Technology is a global medical device company known for its industry leading Invisalign™ system, iTero™ intraoral screeners and digital services, and exocad ™ CAD/CAM software.   The company partnered with Wharton AI & Analytics for Business (AIAB) and WhartonRead More

Wharton Researchers Build Algorithm to Help Fight Sex Trafficking

A pair of Wharton researchers are using machine learning to shine a light on sex trafficking, one of the darkest and most difficult crimes that claims millions of victims a year worldwide. Pia Ramchandani, doctoral candidate in the Department of Operations, Information and Decisions, and her professor, Hamsa Bastani, are developing algorithms to help law enforcement crack the code on covert networks that recruit victims through deceptive online ads.Read More

Penn Students Make Impact with Historic Philadelphia Non-Profit

Kimmel Data Project Team

As part of the spring 2022 Analytics Accelerator, a team of Wharton and Penn Engineering students spent six weeks helping the newly merged Philadelphia Orchestra and Kimmel Center, Inc. to identify opportunities to strengthen audience growth and attendance frequency by exploring their combined data.Read More

Students Gain Skills, Experience, and Camaraderie During Spring 2022 Analytics Accelerator

Analytics at Wharton News Students Gain Skills, Experience, and Camaraderie During Spring 2022 Analytics Accelerator Wharton AI & Analytics for Business (AIAB) was thrilled to host the ninth Analytics Accelerator this Spring semester. Over the course of six weeks, seven student teams worked with AIAB partners – Firstrust Bank, FoxRead More

Worlds Collide: Neuroscience and Marketing Meet in the Classroom

Visual Marketing Lab

Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. Read More