AI & Machine Learning

Opening Doors and Closing Gaps: How Wharton is Creating Access and Equality for Women in Data Science and Analytics

illustration of women

Only 15% to 22% of data scientists are women, a disheartening statistic that Wharton is working to change. Since it was established three years ago, Analytics at Wharton has been forging a path for more women to enter the field through aggressive recruitment, special programs, and mentorship. The effort is paying off with more female participation in its programs this year than ever before.…Read More

Research Spotlight: Prof. Hamsa Bastani on Using Machine Learning To Combat Human Trafficking

Hamsa Bastani headshot

Hamsa Bastani, assistant professor of operations, information, and decisions at Wharton, discusses key findings from her research on how deep web data and machine learning can help law enforcement agencies investigate and intervene in human trafficking.…Read More

Paying It Forward: How Wharton Data Science Academy Alumna Sydney Bramen Is Creating Impact Through Analytics

Head shots of WiDS speakers

Wharton Data Science Academy alumna Sydney Bramen hopes to learn more about applying data science to real-world problems, including education inequality. Bramen tutors younger students through two Philadelphia volunteer organizations, SquashSmarts and OurVillage, so she’s seen the inequality firsthand. In fact, in her junior year, she learned the coding language Swift to create an app to help a struggling student learn fractions. Bramen says OurVillage now recommends the app for its math tutors.…Read More

Wharton Students Help Zillow Turn Data into Results

Analytics Accelerator Zillow Team

The Zillow project promised to be a tough one. The online real estate company wanted to find meaningful patterns in the copious data it collects on site visitors, so the leaders turned to Wharton Customer Analytics for help. The project was put into the Analytics Accelerator, giving Zillow access to a team of Wharton and Penn students who worked for seven weeks to solve the problem. Keshav Ramji, W’24 EAS’24, who is earning a dual degree in economics and computer science, was one of those students.…Read More

Fall 2021 Analytics Accelerator Summit

Three people wearing masks are sitting and participating in a panel discussion. A screen in the background displays the Zillow logo and information related to a presentation.

This Fall, Analytics at Wharton successfully hosted its seventh (third virtual) Analytics Accelerator. Over the course of nine weeks, student teams, comprised of undergrads and graduates across the University, worked with real-world data to solve a unique challenge posed by their respective company sponsors. This flagship experiential learning program culminated in the Summit on November 19, 2021, when student teams presented their findings.…Read More

Packing the Home Theater: What Data Analytics Shows Us About Audience Reach

A person is holding a TV remote control while another person eats popcorn. They are sitting together, suggesting a relaxed setting. Analytics Accelerator Case Study Packing the Home Theater: What Data Analytics Shows Us About Audience Reach Objective Fox Entertainment is an American television production company owned by Fox Corporation. They oversee Fox Alternative Entertainment, Bento Box Entertainment, and Tubi, Fox Entertainment's video-on-demand service. Fox Entertainment sought to establish an analytical…Read More

Social Media Users Are Lovin’ It: How Causal Impact Models Help Inform Engagement

Analytics Accelerator Case Study Social Media Users Are Lovin' It: How Causal Impact Models Help Inform Engagement Objective McDonald's, the world's largest restaurant chain by revenue, sought to examine how they could best utilize social media activities to drive sales, boost engagement, and create positive brand sentiment. To that end,…Read More