Research

Wharton Students Help Zillow Turn Data into Results

Analytics Accelerator Zillow Team

The Zillow project promised to be a tough one. The online real estate company wanted to find meaningful patterns in the copious data it collects on site visitors, so the leaders turned to Wharton Customer Analytics for help. The project was put into the Analytics Accelerator, giving Zillow access to a team of Wharton and Penn students who worked for seven weeks to solve the problem. Keshav Ramji, W’24 EAS’24, who is earning a dual degree in economics and computer science, was one of those students.…Read More

Fall 2021 Analytics Accelerator Summit

Three people wearing masks are sitting and participating in a panel discussion. A screen in the background displays the Zillow logo and information related to a presentation.

This Fall, Analytics at Wharton successfully hosted its seventh (third virtual) Analytics Accelerator. Over the course of nine weeks, student teams, comprised of undergrads and graduates across the University, worked with real-world data to solve a unique challenge posed by their respective company sponsors. This flagship experiential learning program culminated in the Summit on November 19, 2021, when student teams presented their findings.…Read More

Packing the Home Theater: What Data Analytics Shows Us About Audience Reach

A person is holding a TV remote control while another person eats popcorn. They are sitting together, suggesting a relaxed setting. Analytics Accelerator Case Study Packing the Home Theater: What Data Analytics Shows Us About Audience Reach Objective Fox Entertainment is an American television production company owned by Fox Corporation. They oversee Fox Alternative Entertainment, Bento Box Entertainment, and Tubi, Fox Entertainment's video-on-demand service. Fox Entertainment sought to establish an analytical…Read More

Social Media Users Are Lovin’ It: How Causal Impact Models Help Inform Engagement

Analytics Accelerator Case Study Social Media Users Are Lovin' It: How Causal Impact Models Help Inform Engagement Objective McDonald's, the world's largest restaurant chain by revenue, sought to examine how they could best utilize social media activities to drive sales, boost engagement, and create positive brand sentiment. To that end,…Read More

Keynote Speaker Michelle Peluso, W’93, Shares #WhyWiDS Is a Must-Attend Event

Profile of Michelle Peluso highlighting her roles: EVP and CCO at CVS Health, and board member at Nike. It notes her past positions, and keynote on February 9, 2022.

The third annual Women in Data Science @ Penn Conference is packed with leading academics at Penn and industry titans from Amazon, PepsiCo, UnitedHealth Networks, and more! Get a sneak peek at the keynote address led by Michelle Peluso, W’93, EVP, COO, and Co-President of retail at CVS Health, and discover #WhyWiDS is a must-attend event. …Read More

Spring 2021 Analytics Accelerator

Analytics at Wharton News Spring 2021 Analytics Accelerator Despite disruptions caused by the pandemic, Wharton AI & Analytics for Business successfully hosted its sixth (second virtual) Analytics Accelerator. Over the course of nine weeks, student teams, comprised of undergrads and graduates across the University, worked with real-world data to solve…Read More