Women in Data Science with Karen Shen, DATS MSE ’20, University of Pennsylvania

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On February 12, 2021, Vice Dean of Analytics at Wharton Eric Bradlow welcomed attendees to the final day of the Women in Data Science (WiDS) at Penn Conference, which highlighted student-led projects. This video features: Predicting Academic Success of Masters Students Using Application Data with Karen ShenRead More

Automated Marketing Research Using Online Customer Reviews

Analytics at Wharton Research Automated Marketing Research Using Online Customer Reviews Market structure analysis is a basic pillar of marketing research. Classic challenges in marketing such as pricing, campaign management, brand positioning, and new product development are rooted in an analysis of product substitutes and complements inferred from market structure.Read More

Fall 2020 Analytics Accelerator A Global Affair

Map showing global locations of Wharton Analytics Accelerator students and companies, marked with pins across North America, Europe, and Asia.

Despite disruptions caused by the pandemic, Wharton Customer Analytics successfully hosted its fifth (first virtual) Analytics Accelerator. Over the course of six weeks, student teams worked with real-world data to solve a unique challenge posed by their respective company sponsors.Read More

Case Studies at a Glance: NeuroFlow

Analytics Accelerator Case Study Case Studies at a Glance: NeuroFlow About the Analytics Accelerator Every fall and spring semester, Analytics at Wharton hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the latestRead More

Two Prices Diverge in the Wood

Analytics Accelerator Case Study Two Prices Diverge in the Wood: Using Random Forest Modeling to Optimize Price Recommendations About Essity Essity is a global hygiene and health company, with its headquarters in Stockholm, Sweden. The products portfolio contains one-use products such as tissue paper, baby diapers, feminine care, incontinence products,Read More